Rowan provides ear piercings performed by licensed nurses and sells exclusive hypoallergenic, nickel-free jewelry through its studios, Target partnerships, and DTC platform. The company launched in 2018 and has completed over 150,000 piercings. It currently operates two brick-and-mortar locations in New York City and Connecticut and provides piercing services in more than 250 Target stores nationwide. Rowan plans rapid retail expansion—opening locations in Miami, Denver and Atlanta by the end of Q1 2022—and to expand to over 600 Target locations in early 2022. The company will hire additional licensed nurses and build out its product assortment of hypoallergenic jewelry. Rowan emphasizes safety and a celebratory piercing experience as central to its offering.

Total raised

$20M

Funding rounds

1

Latest round

Series B

Latest activity

Oct 2021