Hooks is a mobile app that delivers push notifications for topics users care about, including news, new film releases and virtually any custom topic. The company updated its iOS app to add live chat tied to each notification so anyone who receives the same alert can converse in the Hooks app. Hooks says it has more than 3 million subscriptions to its topics and has been testing the chat feature for about a month with strong participation. The app’s UI highlights how many other users have received the same notification, surfacing immediate social moments around events like sports scores or TV episodes. Financially, the company has raised additional capital recently, detailed below.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2016