Hopscotch is a Mumbai-headquartered startup offering a wide collection of kids' fashion wear and accessories. Founded in 2015, it sells through its own channels and gained popularity via various online marketplaces. The company competes with FirstCry, Babyhug and LuvLap in the kids' apparel category. Its eponymous apps have about 700,000 monthly active users, according to Sensor Tower data cited in the article. Hopscotch plans to use the new funding to expand its offerings, broaden selection and reach customers with the latest trends in kids' fashion. The company has raised $71 million to date, including the latest $20 million round. Hopscotch is a Mumbai-based, internet-first D2C brand focused on apparel for children up to age 10, and also sells food and personal-care items for children through third-party firms. The company claims three million monthly active users and an average order size of INR 1,500. Hopscotch says it has moved from losses to EBITDA profitability. The business emphasizes rapid assortment turnover — launching 400 styles every day — and reports high purchase frequency (about two dresses sold every minute). Management is exploring expanded distribution via major e-commerce platforms and has been piloting with Amazon India. Founded in 2012, the company competes with larger players such as FirstCry. Hopscotch is an India-based e-commerce service focused on mothers and children, founded in 2012 by Rahul Anand and Lisa Kennedy. The company curates products from roughly 3,000 Indian and international brands and intentionally avoids selling commoditized items like diapers. Management says revenue has grown 700% year-on-year but declined to disclose absolute figures. Hopscotch emphasizes a localized strategy for the Indian market, competing on pricing rather than pure convenience. The company is hiring, has moved into new office space, and aims to become the destination for moms in India while pursuing profitable growth. Hopscotch operates a curated flash-sales site for baby and kids products, offering apparel, shoes, toys, books and moms & maternity items through limited-time boutiques. The company says each boutique is open for a fixed period—from a few hours to four–five days—and works with hundreds of brands worldwide. It was founded by Rahul Anand and Lisa Kennedy and has previously acquired online school supplies retailer SkoolShop. Hopscotch had earlier raised $2 million from LionRock Capital, Nisaba Godrej and Skype co-founder Toivo Annus. The new funds will be used to build operational capacity and technology and to expand product and service offerings, with investors and management citing prospects for domestic growth and international expansion. The company competes with verticals like FirstCry and Babyoye as well as horizontal e-commerce platforms such as Amazon, Flipkart and Snapdeal; the baby-and-kids vertical has been undergoing consolidation.

Total raised

$69M

Funding rounds

4

Latest round

Series E

Latest activity

May 2023