Howbout is a social calendar app that centers on letting friends share calendars, schedule events, create groups, vote on times, and chat around individual events. The startup was founded in August 2020 by Neil Tanna, Jake Jenner, and Duncan Cowan. It has focused on Gen Z users — a majority of its user base is aged 25 or below — and more than 75% of users share their full calendar with at least one friend. The company reports over 4 million registered users, more than 50 million events created, and a 13-person team. Howbout has experimented with web RSVP flows and various monetization tests like branded activations and subscriptions but is currently prioritizing growth. With its latest funding, the company plans to double down on growth and expand further in the U.S. market. Howbout is a private social network focused on friendships that brings a user’s social life together in one place. Its core product includes instant availability scheduling tools, polls, chat on every plan, groups, and shared calendars. The app launched in August 2020 and has more than 500,000 downloads, with users in 125+ countries who have made over 3 million plans. Howbout is led by CEO Neil Tanna, CFO Jake Jenner, and CTO Duncan Cowa. The company intends to use new funds to support global expansion, hire new personnel, and invest in research and development. It is based in London, UK.

Total raised

$10M

Funding rounds

2

Latest round

Series A

Latest activity

Sep 2024