Participated · Series A · Jul 2026

Passionfroot operates a marketplace that matches B2B creators with brands and manages creator discovery, campaign execution and payments via a proprietary creator graph and a global wallet. The company released an AI agent called Zest to help brands create, execute and monitor campaigns and to find suitable creators on and off the platform. Over the last year Passionfroot reported 13x revenue growth and has onboarded clients including ElevenLabs, Figma, Replit, Framer, and Gamma. It has paid at least $10 million to creators in the past 18 months. The startup plans to expand its product suite with additional AI features for creators (monetization tips and content ideas) and to build tools to measure campaign impact on AI citations and AI-powered answers. To support growth it is opening offices in New York and São Paulo and increasing headcount from its roughly 15 current employees.

Led · Seed · Jun 2025

Flowstep builds an AI-native design platform that centers designers’ workflows using a paradigm it calls “vibe design,” focused on augmentation rather than generic automation. The platform uses a stack of LLMs, reinforcement learning, canvas technology, and proprietary computer vision to generate detailed flows, wireframes, and pixel‑perfect assets from simple prompts while allowing full manual editing. Flowstep emphasizes usability, quality, and speed to help teams move from idea to product faster without losing creative control. The company targets product teams, design studios, and tech startups and is opening global access, including the US. Flowstep plans to use the Seed funding to hire engineers, expand product development, and add enterprise-grade features such as governance, security, and compliance. Founded in 2023, the company currently employs eight people and has framed its offering around reducing design bottlenecks in fast AI-driven development workflows. Cult Mia is a London-based online marketplace. The company secured €4.6 million in seed funding. The announced purpose of the funding is to expand its operations internationally. The reporting contains the funding announcement twice. The articles do not provide additional operating metrics, investor names, founding year, or other financial details. Flowstep develops an AI-powered design copilot intended to speed designers’ work and let them focus on user experience. The tool can produce design artifacts in seconds that would otherwise take hours, with the team citing a 10x speedup (the CEO calls that modest and suggests rates closer to 100x). An international founding team started Flowstep earlier this year, with founders who bring experience from Bolt, fintech product development, and human-computer interaction and deep learning. The startup raised EUR 755K in an oversubscribed pre-seed round and is investing the funds entirely into intensive product development. The team is shipping hourly and testing iterations with selected users. A full public release of the product is scheduled for 2024. Flowstep’s stated aim is to improve UX quality and efficiency so designers can build more user-centric products faster.

Led · Seed · May 2025

Hormona builds rapid, clinical-grade at-home hormone tests that analyse urine samples and return results in about 15 minutes, aiming to provide an alternative to blood tests that cost an average of £174. The company pairs its rapid tests with AI-powered clinical decision support tools to give GPs data-rich results for more accurate and timely diagnoses. Hormona was founded by Karolina Löfqvist (CEO) and Jasmine Tagesson (COO), with Dr. Anna Targonskaya leading clinical development and validation. The startup positions its technology to shorten lengthy diagnostic delays many women face—research cited by the company notes waits of up to five years and an estimated £3.38 billion in lost productivity annually. Hormona says the solution could expand beyond perimenopause and menopause into broader women’s health diagnostics. With the new funding, the company plans to expand clinical testing, advance its AI capabilities, and begin early partnerships with UK healthcare providers. Hormona is a women’s health company that uses AI and at‑home testing to provide personalised hormone tracking, expert-backed guidance, and lifestyle and supplement recommendations. The company says it has developed the first fully quantitative hormone tests covering the full clinical range with over 90% accuracy versus traditional venous blood sampling and plans to launch these tests more broadly. Hormona’s app has been downloaded in 190+ countries, is growing ~30% month-over-month, and retains 80% of users after 12 months. The product offering includes a free app and a premium Hormona+ tier with tailored cycle predictions, health programmes, cycle-specific tips, symptom-reduction plans, supplements, and partner email updates. Hormona works with endocrinologists, gynaecologists, and nutritionists to deliver science-backed insights and was co‑founded by Karolina Löfqvist (CEO) and Jasmine Tagesson (COO) in 2020. The company has a team of 12 and has raised €10.2 million to date; the recent €7.8 million Seed round is intended to fuel expansion and help launch its hormone tests. Hormona offers a free app that combines AI-driven symptom tracking, cycle-specific lifestyle guidance, telehealth appointments, symptom-reduction plans, supplements and medication to address hormonal conditions such as PMDD, irregular cycles and perimenopause. The company plans to launch a lateral-flow urine at-home test that measures FSH, progesterone and estrogen, returns lab-grade results within 15 minutes, and quantifies readings via a machine-learning prediction model. Hormona intends to sell tests in kits of four for £39 per month alongside its app services. Since its 2023 app launch the London-based startup has been downloaded in 180+ countries, accrued tens of thousands of active users within its first 12 months, collected over 1.5 million anonymous health data points and published three academic papers. Hormona has also deployed employee wellness schemes with companies in the UK and Sweden and is in discussions with health insurers while presenting its work at forums such as the Spaceflight Human Optimization & Performance Summit. Hormona is a London-based digital health startup focused on hormonal health. Founded in 2020 by Karolina Löfqvist and Jasmine Tagesson, the company is developing a proprietary at-home urine test that measures three hormones in less than 15 minutes. Details on which hormones are measured have not been disclosed and the test is still under development. Hormona raised £1.2M in pre-seed funding and plans to use the proceeds for R&D and to grow the team ahead of a planned Europe launch this fall and a U.S. launch in early 2023. The startup's stated mission is to empower women to track and understand hormonal changes and improve health across life stages. Hormona is part of Techstars Los Angeles and previously won the Slush 100 pitch competition.

Led · Seed · Mar 2024

graswald.ai builds automated 3D tooling and a 3D AI pipeline that converts physical objects into photorealistic 3D content within minutes, aimed at democratizing 3D creation for enterprises and creatives. The platform produces 3D viewers, 2D product images, videos, ads, and product demos faster and at lower cost than traditional workflows. Enterprise brands use the service to create product visuals more quickly and cheaply while achieving lifelike results. The company reports a community of over 170,000 users, indicating adoption among creatives and potential enterprise scale. graswald.ai intends to use the recent financing to expand operations and broaden its business reach. Financially, the company completed a $3.3M Seed financing to support that expansion. Graswald builds photorealistic 3D content and ecosystems to virtualize natural environments for film, games, animations, visualizations and the metaverse. Its platform provides a growing library of digital copies of real vegetation and an ecosystem tool that can create entire forests from individual 3D plants in minutes. The company began as a side project by founder Julius Harling in 2016 and launched its first product in summer 2018; it is based in Hanover. Graswald serves both corporate clients and individual users worldwide and reports a community of over 15,000 users. Notable clients and partners include Amazon Games, NVIDIA, and Autodesk. The company plans to expand its content library and transform from a product into a full 3D content platform to speed and scale 3D world creation.

Led · Seed · Jan 2024

ViralMoment provides an AI platform that analyzes short-form social videos end-to-end to deliver insights, strategy, and analytics for brands and agencies. The platform goes beyond captions, transcripts, and thumbnails to offer a complete view of a brand’s reputation and viral trends in real time. Customers include WPP, Omnicom, and Warner Brothers. The company has tracked over 1 billion social videos to date. Led by CEO Chelsie Hall and based in Menlo Park, CA, ViralMoment plans to use new funding to widen the scope of its video-reading AI. The company recently raised $2.5M in Seed funding.