Dent Reality develops an augmented-reality platform that creates high-density, hyper-local maps of indoor venues and overlays shelf-specific product data. In grocery stores the platform shows store layouts, integrates with retailer databases, and charts AR-guided paths to items on shoppers' phones. The company localizes users using public Wi‑Fi data and smartphone sensors, avoiding the need for new in-building hardware. CEO Andrew Hart built an audience showcasing AR demos and positioned the product as a present-day platform for developers while preparing for future AR glasses. Dent Reality chose grocery stores to stress-test its tech because of their high product density, and plans to expand to office complexes, hospitals, and college campuses. Financially, the company closed a $3.4M seed round led by Pi Labs, with participation from Sugar Capital and 7Percent Ventures.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2021