Imprint is a New York-based financial technology company that partners with leading brands to design, issue, and operate co-branded credit products and loyalty experiences through its proprietary issuing and processing stack, ImprintCore. The platform gives brands end-to-end control of the customer journey—from application to spend, earn, redeem, and repeat—while supplying rich data and personalization capabilities. Imprint’s model has attracted partners such as Booking.com, Rakuten, Crate & Barrel, and Fetch, contributing to 200 % year-over-year growth in its cardholder base. Brands that switch to Imprint report 2× higher wallet share, a 20 % increase in spend, and an 8× lift in customer lifetime value versus legacy programs. The company also secured a AAA rating from Fitch for its inaugural $300 million securitization, underscoring strong capital-markets validation. With fresh capital, Imprint intends to strengthen its core platform, introduce debit, secured card, and flexible financing products, and build AI-driven automation alongside a brand-funded Imprint Rewards Network. Over the next three years it aims to evolve traditional co-brand cards into a comprehensive loyalty platform that delivers “premium access” for customers of top consumer brands.

Total raised

$838M

Funding rounds

5

Latest round

Series D

Latest activity

Dec 2025