Incentive Targeting provides marketing technology for retail chains that enables manufacturers to market directly to individual shoppers across the firm's retail network. The service uses each shopper's detailed purchase history to target promotions and delivers them via available channels such as email, direct mail, or register tape. Its patent-pending technology allows non-technical marketing executives to design sophisticated targeted promotions and measure ROI in real time through the web. The company partners with retail chains to offer this targeted marketing service to manufacturers of grocery and consumer products. Incentive Targeting was founded in February 2007 and is based in Cambridge, MA. According to an SEC filing, the company raised $1.6 million in a round of venture capital in which 52 separate investors participated. Incentive Targeting offers an interactive self-service web-based application that enables manufacturers and grocery retailers to create, manage and measure the effect of promotional campaigns across retailer networks. The company’s system recently went live at its first grocery store chain, with 20 consumer packaged goods and grocery product manufacturers participating in distributing promotions through that chain. Several additional grocery chains are in the process of integrating with the application. Incentive Targeting closed a $2.35M Series A to support these expansion efforts. The company will use the funds to complete retailer integrations, increase sales capacity, advance product development and cover general operations. The platform targets manufacturers and retailers seeking measurable, web-based promotion programs.

Total raised

$4M

Funding rounds

2

Latest round

Equity

Latest activity

Oct 2011