• Waterdog Technologies

  Participated · Equity · Mar 2015

  Waterdog Technologies operates a direct, hands-on IT distribution model focused on supplying high-quality products backed by strong customer support to IT resellers across the continent. The company aims to disrupt traditional distribution channels characterized by overseas call centers, poor response rates, and substandard products. Waterdog is based on the second floor of 1391 Main St. in downtown Springfield and is negotiating expanded office space on the top floor to accommodate growth. The company has added eight staff since this time last year, including a relocated, high-level sales director, and plans to hire up to six more in 2015. Management projects reaching $10 million in revenue with about 30 employees within five years and $100 million with around 50 employees within ten years. The business has been led by founder Delcie Bean, who was recently named BusinessWest’s Top Entrepreneur for 2014.

• HitPoint Studios

  Participated · Equity · Jan 2015

  HitPoint develops and publishes casual, social and mobile games and has partnered with Microsoft, Disney, DreamWorks, EA, DeNA and others. The company is pivoting around a social store-front publishing platform for mobile devices and smart TVs. It builds a mobile publishing platform targeted at puzzle-adventure games and broader casual/social titles. HitPoint is led by CEO Aaron St. John and COO Paul Hake. The company recently raised €2M in funding to support its plans. The platform is scheduled to launch late in 2015 on Kindle Fire, followed by iOS and Android releases.

• Incentive Targeting

  Participated · Series A · May 2010

  Incentive Targeting provides marketing technology for retail chains that enables manufacturers to market directly to individual shoppers across the firm's retail network. The service uses each shopper's detailed purchase history to target promotions and delivers them via available channels such as email, direct mail, or register tape. Its patent-pending technology allows non-technical marketing executives to design sophisticated targeted promotions and measure ROI in real time through the web. The company partners with retail chains to offer this targeted marketing service to manufacturers of grocery and consumer products. Incentive Targeting was founded in February 2007 and is based in Cambridge, MA. According to an SEC filing, the company raised $1.6 million in a round of venture capital in which 52 separate investors participated. Incentive Targeting offers an interactive self-service web-based application that enables manufacturers and grocery retailers to create, manage and measure the effect of promotional campaigns across retailer networks. The company’s system recently went live at its first grocery store chain, with 20 consumer packaged goods and grocery product manufacturers participating in distributing promotions through that chain. Several additional grocery chains are in the process of integrating with the application. Incentive Targeting closed a $2.35M Series A to support these expansion efforts. The company will use the funds to complete retailer integrations, increase sales capacity, advance product development and cover general operations. The platform targets manufacturers and retailers seeking measurable, web-based promotion programs.

No current team members are available.