Incredo develops Incredo Sugar, a sugar‑based solution that binds cane or beet sugar with a natural carrier to reduce sugar content by 30–50% without changing ingredients or sensory profile. The product is commercially available and the company completed its first commercial year last year, securing partnerships with Batory Foods and Blommer Chocolate Co. Incredo launched in Europe earlier this year and plans to expand in Asia later in 2023, with increased availability across Europe, Israel and the U.S., where it has a headquarters in Austin. CEO Ari Melamud, who joined in 2021, says the company hit its revenue target but declined to disclose specifics and has aggressive growth plans for the next two years. Incredo is running hundreds of projects in the U.S. to accelerate adoption, while noting that major food manufacturers may take two years or more to change recipes. The company plans to invest the new funding primarily into R&D and commercialization to improve and launch product versions and scale sales.

Total raised

$30M

Funding rounds

1

Latest round

Series C

Latest activity

May 2023