Participated · Series C · May 2023

Incredo develops Incredo Sugar, a sugar‑based solution that binds cane or beet sugar with a natural carrier to reduce sugar content by 30–50% without changing ingredients or sensory profile. The product is commercially available and the company completed its first commercial year last year, securing partnerships with Batory Foods and Blommer Chocolate Co. Incredo launched in Europe earlier this year and plans to expand in Asia later in 2023, with increased availability across Europe, Israel and the U.S., where it has a headquarters in Austin. CEO Ari Melamud, who joined in 2021, says the company hit its revenue target but declined to disclose specifics and has aggressive growth plans for the next two years. Incredo is running hundreds of projects in the U.S. to accelerate adoption, while noting that major food manufacturers may take two years or more to change recipes. The company plans to invest the new funding primarily into R&D and commercialization to improve and launch product versions and scale sales.

Participated · Series C · May 2023

DouxMatok has rebranded to Incredo LTD around its signature product, Incredo Sugar. The company focuses on food‑tech solutions to reduce sugar while maintaining taste. It announced a $30 million Series C to further support research and development and to integrate its product into a variety of applications. The company said the funds will also be used to accelerate commercial partnerships. Investors in the round include strategic commercial partners and both new and existing financial backers. The announcement was made from New York, NY. DouxMatok develops efficient flavor-delivery technologies and a patented sugar-reduction solution that enhances perceived sweetness to enable substantial sugar reduction without compromising taste or mouthfeel. The company holds 20 granted patents and is led by CEO and co-founder Eran Baniel. It intends to use the funds for large-scale production and sales of its sugar solution, commercialization in Europe and North America, and expansion of its technology platform to include next-generation products and flavors such as salt. DouxMatok is soon expected to complete industrial manufacturing of its sugars in Europe in partnership with Südzucker AG, followed by commercialization in North America. It is engaged in multiple collaborations with food companies to reformulate popular products, with initial commercial quantities expected in the last quarter of 2019. The company is based in Petach Tikva, Israel. DouxMatok has developed a carrier technology that directs sugar molecules to sweetness receptors on the tongue, increasing sweetness efficacy so recipes can use about 30% less sugar depending on the product. The technique is produced using sustainable green chemistry principles and the company says it is compliant with FDA and EU regulations. DouxMatok works with sugar refiners and food brands: it buys refined sugar at wholesale, re-engineers it into DouxMatok sugar, and shares revenue from sales to food companies. The team includes CEO Eran Baniel, his father and co‑founder Dr. Avraham Baniel, and CTO Dr. Alejandro Marabi; the company started from their work to address excess sugar consumption. Longer-term plans include launching a consumer bagged sugar brand and applying the same carrier approach to other ingredients such as salt. The company recently raised funding to advance commercialization and industry partnerships.