DouxMatok has rebranded to Incredo LTD around its signature product, Incredo Sugar. The company focuses on food‑tech solutions to reduce sugar while maintaining taste. It announced a $30 million Series C to further support research and development and to integrate its product into a variety of applications. The company said the funds will also be used to accelerate commercial partnerships. Investors in the round include strategic commercial partners and both new and existing financial backers. The announcement was made from New York, NY. DouxMatok develops efficient flavor-delivery technologies and a patented sugar-reduction solution that enhances perceived sweetness to enable substantial sugar reduction without compromising taste or mouthfeel. The company holds 20 granted patents and is led by CEO and co-founder Eran Baniel. It intends to use the funds for large-scale production and sales of its sugar solution, commercialization in Europe and North America, and expansion of its technology platform to include next-generation products and flavors such as salt. DouxMatok is soon expected to complete industrial manufacturing of its sugars in Europe in partnership with Südzucker AG, followed by commercialization in North America. It is engaged in multiple collaborations with food companies to reformulate popular products, with initial commercial quantities expected in the last quarter of 2019. The company is based in Petach Tikva, Israel. DouxMatok has developed a carrier technology that directs sugar molecules to sweetness receptors on the tongue, increasing sweetness efficacy so recipes can use about 30% less sugar depending on the product. The technique is produced using sustainable green chemistry principles and the company says it is compliant with FDA and EU regulations. DouxMatok works with sugar refiners and food brands: it buys refined sugar at wholesale, re-engineers it into DouxMatok sugar, and shares revenue from sales to food companies. The team includes CEO Eran Baniel, his father and co‑founder Dr. Avraham Baniel, and CTO Dr. Alejandro Marabi; the company started from their work to address excess sugar consumption. Longer-term plans include launching a consumer bagged sugar brand and applying the same carrier approach to other ingredients such as salt. The company recently raised funding to advance commercialization and industry partnerships.

Total raised

$60M

Funding rounds

3

Latest round

Series C

Latest activity

May 2023