indē wild is a beauty brand co-founded by Diipa and Oleg Büller-Khosla that fuses ancient Ayurvedic principles with contemporary scientific formulation to produce skincare and haircare lines. Its flagship Champi Hair Oil has become the top-selling hair oil on Nykaa, surpassing products from Olaplex, L’Oréal and Kama Ayurveda. The company also sells directly to consumers in the US and UK, where items such as Champi Hair Oil, Dewy Lip Treatment and SPF Rose Sun Mist Spray have driven strong growth. indē wild operates a community-centric model that emphasises authenticity and heritage-based ingredients backed by scientific validation. The brand is expanding its retail presence through an existing partnership with Sephora UK and a planned launch at Sephora US. Recent capital will be channelled toward accelerating this international expansion and scaling operations. The company’s investor base now includes Unilever Ventures alongside earlier backers SoGal Ventures and True.

Total raised

$5M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2026