iNNBeauty Project is a New York–based skincare brand led by Alisa Metzger and Jen Shane. The company develops and sells skincare products through major beauty retailer Sephora. Its products are available in all 517 Sephora stores and on Sephora's online store. iNNBeauty plans to expand distribution to Sephora Canada's omnichannel operation in the first half of 2023. The company intends to use new funding to accelerate brand growth and support increased exposure within Sephora. It recently closed a $12M Series A financing. iNNBeauty Project is a clean, effective, and accessible skincare brand founded in 2019 by industry veterans Alisa Metzger and Jen Shane. Its core portfolio includes Slushy, Pimple Paste, Down to Tone, and Green Machine, several of which have won mainstream beauty awards. The brand emphasizes custom-built formulations, research-driven active ingredients, and affordable price points aimed at younger consumers. Consumers responded strongly, driving roughly 300% year-over-year growth and attracting retail distribution. iNNBeauty Project is now carried in all 490 Sephora stores, 200 Sephora x Kohl’s stores, and on Sephora.com. The company highlights sustainability initiatives—describing itself as “plastic negative” through a partnership with rePurpose Global—and maintains a focus on social impact through charitable support. Management plans to invest in people, product, process, and marketing to execute the nationwide Sephora launch and scale operations.

Total raised

$12M

Funding rounds

2

Latest round

Series A

Latest activity

Dec 2022