Founded in 2021 and headquartered in Tokyo, InsightX develops an AI-powered Customer Experience (CX) transformation platform built around its proprietary Shelf-Based Recommendation® engine. The software allows B2C companies to provide individualized, context-aware shopping journeys that were previously the domain of large tech players. More than 10 e-commerce operators, including Onward, Pal, Urban Research, and Lumine, have already adopted the product to enhance CX and boost business results. InsightX plans to channel new capital into deepening its personalization technologies, advancing overall product development, and recruiting additional AI-native engineers. The company will also expand its organizational structure to support growth across multiple B2C verticals. To date, the startup has secured a total of JPY 800 million in Series A funding, underscoring investor confidence in its technology and market traction.

Total raised

$1M

Funding rounds

1

Latest round

Series A

Latest activity

Feb 2026