Instreamatic provides a voice-AI platform that inserts interactive voice ads into audio streams, allowing listeners to speak with and respond to advertisements. When an ad prompts the user, the device microphone can open and the user's natural reply is processed so the brand can continue a conversational experience. The technology aims to understand intent and tone to take next actions and to build per-user profiles for more personalized future campaigns. Brands and partners using the platform include IKEA, Infiniti, HP, Pandora, Gaana, and Salem Media; the company is also working with Triton Digital. Instreamatic recently struck a deal with Universal Electronics to expand voice ads into smart TVs. The company reports strong engagement metrics—an average 12% engagement with some campaigns reaching 19%—and cites an Infiniti campaign where 5.5% of initial decliners asked for more information after a second, more personalized conversation.

Total raised

$6M

Funding rounds

1

Latest round

Series A

Latest activity

Apr 2021