Jiffy runs its own network of dark stores and an app-based fulfilment service promising fresh grocery delivery in roughly 15 minutes. It currently operates eight London stores and serves about 20,000 customers across six delivery zones. Couriers are liveried employees (e-bike and moped riders) rather than gig workers. The company also offers Click & Collect at two stores and sells its q-commerce tech platform to selected partners (for example, Send in Australia). Founders describe themselves as q-commerce veterans; co-CEOs are Vladimir Kholiaznikov and Artur Shamalov, and other co-founders fill CTO, platform and marketing roles. Jiffy plans to expand across London (aiming to cover inside the M4 by year-end), pilot in towns and target towns of 100,000+ population while continuing international tech partnerships. Jiffy operates a dark-store model to deliver fresh groceries and household essentials in around 15 minutes, offering a product range exceeding 2,000 SKUs per store. It plans to launch its first stores in London as early as this month, targeting neighbourhoods including Westminster, Waterloo, Lambeth, Battersea, Clapham Town, Shoreditch, Bethnal Green, Hackney, Whitechapel, Stepney Green and Leytonstone. The company intends to open a further 20 local fulfillment hubs across the U.K. later this year. The founding team includes former managers from Sainsbury’s and Deliveroo and is led by founder Artur Shamalov, who previously started several companies in the food and delivery space. Jiffy says it will focus on a hyperlocal expansion approach rather than rapid global roll-out. The startup is still operating in stealth mode, reports strong inbound investor interest, and is already out fundraising again. The article notes the space is highly competitive and capital‑intensive, and observers view Jiffy’s current funding level as modest compared with better‑funded rivals.

Total raised

$32M

Funding rounds

2

Latest round

Series A

Latest activity

Sep 2021