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Heartland

Inge Lehmanns Gade 2, Aarhus, Central Jutland, 8000, Denmark

Overview

Heartland engages in the future and invests in areas such as fashion, retail, and technology, sustainability and business innovation, renewables, nature conservation, education and properties.

Total investments
8
Lead investments
5
Investments · 12mo
1
Active investors
2
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Investment portfolio

  • Lunar

    Participated · Equity · Jan 2026

    Lunar is a mobile-first fintech and neobank founded in Denmark that offers customer-facing banking services via an app, including account management, payments, expense tracking and credit access. It has expanded beyond Denmark into Sweden, Norway and Germany and reported ~300% customer growth over the past two years. The company monetizes through premium subscriptions, interchange fees and lending products rather than advertising or data sales. Planned product developments include an AI-driven budgeting assistant and low-cost instant cross-border payments within the EU. Lunar is also prioritizing regulatory compliance, hiring legal teams, and investing in cybersecurity and advanced fraud-detection systems as it scales. The recent $200 million growth round led by CapitalG is intended to accelerate geographic expansion, product feature development, and hiring in design and compliance.

  • Hyme Energy

    Led · Equity · Dec 2024

    Hyme Energy builds molten‑salt thermal storage systems designed for energy‑intensive industries that require continuous steam in the 200–500°C range. Its technology converts renewable electricity into heat stored in molten salt tanks above 500°C, enabling long‑duration discharge suitable for food & beverage, chemicals, and metals production. The company has a pilot project planned with Arla to deliver a 200 MWh system for milk powder production that would replace fossil fuels and cut CO2 emissions entirely at that site. Hyme concentrates on segments with large steam demand and partners with blue‑chip suppliers and EPC firms rather than manufacturing components itself to accelerate scaling. Management is pursuing EU funding for the Arla project and aims to expand deployment globally through industrial partnerships. Financially, Hyme has raised approximately €25M ($26M) to date from equity, convertible notes, and grants and is planning a €20–30M Series A.

  • Eyeball

    Participated · Seed · Oct 2024

    Eyeball operates a mobile and web platform designed for the amateur sports ecosystem, giving coaches, players, and fans an always-on hub for communication, scheduling, scorekeeping, and real-time updates. The app—available on both the Apple App Store and Google Play—offers instant chat, live score reporting, and logistical information such as practice changes or nearby hotels for tournaments. By centralizing these tools, the company aims to streamline team management and enhance fan engagement before, during, and after games. Led by co-founder and CEO Jay Steele, the Halifax-based startup plans to leverage its community features to drive user growth across multiple amateur sports categories. With a fresh infusion of seed capital, Eyeball intends to accelerate product development, scale its user base, and relocate to a larger headquarters to accommodate expansion. The $1 million seed round provides the initial financial runway for these growth initiatives, though no specific revenue or user figures were disclosed in the article.

  • Landfolk

    Participated · Series A · Jul 2024

    Landfolk is a vacation rental service provider that primarily offers travel and holiday rental services to meet consumer needs. The company focuses on providing rental solutions for travel and leisure. In its A round Landfolk raised €10.3M. Investors in the round include EIFO, SEED Capital and Heartland. The company says the investment will support continued business innovation. No operating metrics or additional financial details were disclosed in the article. Landfolk is a Danish startup founded in 2021 that operates a curated platform and community for holiday-home enthusiasts. Built by ex‑Airbnb employees, the product handpicks listings based on criteria such as personality, scenic surroundings, great hosts and consistent quality. The platform currently features more than 1,000 holiday homes across Denmark, Norway and Germany. Landfolk targets owners who have not traditionally rented their secondary homes and aims to expand the rental market (the article notes only one-fifth of Danish holiday homes are rented out). The company has launched in Germany and Norway in the past three months and plans to double its number of listings over the next year while further developing the product. No specific revenue figures were disclosed, though investors cite an "impressive turnover." Landfolk is an Aarhus-based platform founded in 2021 by ex-Airbnb employees that curates handpicked Danish summer houses and builds a community for holiday-home enthusiasts. Listings must fulfil five specific criteria and the company emphasizes design, charm and authenticity. In a little over a year the team has built a platform of more than 300 unique Danish summer houses listed by passionate hosts. The startup reports that 79% of homeowners are younger than 50 and that more than half have never rented their homes out before. Landfolk says booking volume in 2022 exceeded the entire previous year and it plans to list over 1,000 hand-picked Danish holiday homes by the end of 2022. The company intends to expand its offering to Germany and Sweden and is using recent funding to support international growth.

  • Firstfarms

    Led · Equity · Feb 2024

    FirstFarms A/S posted on LinkedIn that it has secured a capital injection of 186 mDKK from the Heartland-koncernen (Heartland group). The company says the funding positions it for strong growth. The LinkedIn announcement links to additional details and repeats the message twice. The post describes the development as exciting and calls it a good day for FirstFarms A/S. No operating metrics, valuation, instrument types, or additional financial terms were disclosed in the LinkedIn post.

Team

  • Lise Kaae

    CEO

    LinkedIn
  • Anders Holch Povlsen

    Founder & Chairman