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The Venture Codex

Overview

Invests in fashion, retail, tech, sustainability, and innovation.

Founded

2005

Deals · 12mo

1

Links

Stage focus

Seed
Series A

Geographic focus

Canada
Czech Republic
Denmark
United Kingdom

Sector focus

—

Investment portfolio

8rounds
NAMEDATESIZE
Lunar
Jan 2026Participated
$55 MOther Equity
Hyme Energy
Dec 2024Led
$22 MOther Equity
Eyeball
Oct 2024Participated
$5 MSeed
Landfolk
Jul 2024Participated
$11 MSeries A
Firstfarms
Feb 2024Led
$27 MOther Equity
Lunar
Mar 2022Led
$77 MSeries D
Tiggy
Dec 2021Led
$6 MSeed
Jiffy Grocery
Sep 2021Led
$28 MSeries A
Lunar
Jan 2026Participated
$55 MOther Equity
Hyme Energy
Dec 2024Led
$22 MOther Equity
Eyeball
Oct 2024Participated
$5 MSeed
Landfolk
Jul 2024Participated
$11 MSeries A
Firstfarms
Feb 2024Led
$27 MOther Equity
Lunar
Mar 2022Led
$77 MSeries D
Tiggy
Dec 2021Led
$6 MSeed
Jiffy Grocery
Sep 2021Led
$28 MSeries A
8
Items
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Insights

Time horizon

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Deal Distribution

Heartland: 8 funding rounds are recorded in the selected participation categories.All available history.
Heartland: 8 funding rounds are recorded in the selected participation categories. All available history
Round typeLed dealsParticipated deals
Seed11
Series A11
Series C+10
Other Equity21

Monthly Deal Activity

Heartland: 8 deals are recorded across 62 months.All available history.
Heartland: 8 deals are recorded across 62 months. All available history
MonthDeals
Sep '211
Oct '210
Nov '210
Dec '211
Jan '220
Feb '220
Mar '221
Apr '220
May '220
Jun '220
Jul '220
Aug '220
Sep '220
Oct '220
Nov '220
Dec '220
Jan '230
Feb '230
Mar '230
Apr '230
May '230
Jun '230
Jul '230
Aug '230
Sep '230
Oct '230
Nov '230
Dec '230
Jan '240
Feb '241
Mar '240
Apr '240
May '240
Jun '240
Jul '241
Aug '240
Sep '240
Oct '241
Nov '240
Dec '241
Jan '250
Feb '250
Mar '250
Apr '250
May '250
Jun '250
Jul '250
Aug '250
Sep '250
Oct '250
Nov '250
Dec '250
Jan '261
Feb '260
Mar '260
Apr '260
May '260
Jun '260
Jul '260
Aug '260
Sep '260
Oct '260

Sector Breakdown

Heartland: Food & Agriculture is the largest displayed sector by deal count (3 deals).All available history.

A deal can appear in multiple sectors, so sector totals may overlap. Capital represents disclosed total round sizes, not fund cheque sizes.

Heartland: Food & Agriculture is the largest displayed sector by deal count (3 deals). All available history
SectorDeals
Food & Agriculture3
Fintech2
E-Commerce & Retail2
Transportation & Logistics2
Travel & Hospitality1
Enterprise Software1
Professional Services1
Clean Energy & Sustainability1
Social & Community Platforms1
Consumer & Lifestyle1

Deal Size Distribution

Heartland: 8 rounds have a disclosed size in the displayed size bands.All available history.

Undisclosed round sizes are excluded. Capital represents total round sizes, not fund cheque sizes.

Heartland: 8 rounds have a disclosed size in the displayed size bands. All available history
Round size band (USD)Deals
<$5M0
$5M-$10M2
$10M-$25M2
$25M-$50M2
$50M-$100M2
$100M-$250M0
$250M-$500M0
$500M-$1B0
$1B+0

Deals By Geography

Heartland: Europe has the largest recorded deal count among the displayed regions (7 deals).All available history.

Top 2 of 2 regions; European countries are grouped as Europe.

Heartland: Europe has the largest recorded deal count among the displayed regions (7 deals). All available history
RegionDeals
Europe7
Canada1
Heartland: 17 co-investors are shown, with 100A sharing 1 recorded deals.All available history.

Co-Investors

Bubble size = shared deals

Click a bubble to open that fund in a new tab.

Shows up to 20 co-investors ranked by shared deals. Deals may be shared with multiple funds, so rows overlap. Capital is total round size, not fund cheque size.

Investment Strategy

Heartland: Led accounts for 63% and participating for 38% of round participation.All available history.
Heartland: Led accounts for 63% and participating for 38% of round participation. All available history
CategoryDeals (count)Share (%)
Led563%
Participating338%
Heartland: Single-lead accounts for 100% and co-led for 0% of lead dynamics.All available history.
Heartland: Single-lead accounts for 100% and co-led for 0% of lead dynamics. All available history
CategoryDeals (count)Share (%)
Single-lead5100%
Co-led00%

Team

Anders Holch Povlsen

Founder & Chairman