Klaviyo is an e-commerce marketing automation platform that integrates with platforms like Octane AI and Recharge to automate email and SMS campaigns. Users can set up triggers for abandoned carts, product recommendations and other messages, leveraging templates and predictive analytics. Founded in 2012 and based in Boston, Klaviyo has over 1,000 employees and more than 100,000 paying customers, including Unilever, Dermalogica, Solo Stove and Citizen Watches. To date the company has raised around $775 million and was valued at $9.5 billion as of May 2021 by investors including Sands Capital, Counterpoint Global, Accel and Summit Partners. Klaviyo faces competition from Sendlane, Sendinblue and Cordial but has grown via a customer-first, product-led approach. The company is expanding its partnership with Shopify to accelerate adoption among Shopify merchants and gain early access to in-development Shopify features. Klaviyo builds a next-generation email marketing platform that helps retailers and businesses execute "owned marketing" such as email rather than relying on platform channels. The company experienced rapid customer growth as retailers moved online during and after COVID and now serves over 70,000 paying customers in more than 120 countries. Klaviyo says its customer base doubled over the past 12 months and showed a more than 110% increase from 2019. The company is headquartered in Boston and plans to grow headcount from about 800 to 1,300 this year. Financially, Klaviyo recently raised a $320M Series D at a $9.5B valuation, bringing total capital raised to $675M after a $200M Series C six months earlier. Klaviyo is a marketing automation and customer data platform that combines customer data, message customization, and machine learning to deliver contextual customer experiences. The company positions itself as a hybrid customer data and marketing platform that lets businesses retain and use their own customer data rather than ceding it to large intermediaries. Klaviyo reports about 50,000 customers in 125 countries, with customer count doubling year over year, and has roughly 500 employees. Leadership plans to double headcount in the next year and cites diversity and an inclusive culture as strategic priorities. With the new funding, Klaviyo intends to accelerate product development, build out the platform, and enter new markets. The company has substantial runway following recent financings to pursue those growth plans. Klaviyo provides a data-driven marketing and automation platform that stores a complete view of each end customer and offers flexible, real-time segmentation and automatic revenue attribution. The platform powers highly targeted email and advertising campaigns without forcing a tradeoff between advanced functionality and ease of use. Klaviyo says customers on average grow revenues 29% more in the first six months after switching to its platform, and today more than 12,000 brands—including Bonobos, CustomInk, Colourpop, Steve Madden and Untuckit—use the product. The company emphasizes fast time-to-revenue and lower time and cost compared with traditional enterprise approaches. Klaviyo plans to use new funding to hire hundreds of engineers, build a corporate development team and expand operations predominantly in its Boston headquarters. The company describes itself as fast-growing and profitable. Klaviyo is an intelligent platform for ecommerce email campaigns that analyzes disparate and often real-time data points about individual customers and prospects to automate personalized communications. The company was founded in 2012 by Andrew Bialecki and Ed Hallen and is based in Boston, MA. Klaviyo's system is used at thousands of ecommerce companies to maximize return on email campaigns. The company raised $1.5M in funding to support its growth. Backers include Accomplice and angels David Cancel, Elias Torres and TJ Mahoney. Klaviyo intends to use the funds to accelerate development and sales/marketing efforts.

Total raised

$772M

Funding rounds

5

Latest round

Equity

Latest activity

Aug 2022