Kraftful Analytics builds product analytics specifically for connected and smart‑home hardware, helping makers understand user journeys and where customers stop using connected features. Founded and led by ex‑IFTTT head of product Yana Welinder, the company offers SDKs for iOS, Android and React Native and has added a Xamarin customer. It sells a SaaS product priced on a per‑event basis and targets hardware teams that do not want to build analytics in‑house. Kraftful is launching its analytics product today and is currently in beta with a handful of IoT customers including Napoleon, Aura Air and Awair. The fully remote team grew from two to six over the past year. Financially, the company recently raised a $2 million seed round from Samsung NEXT, Precursor Ventures, Leadout Capital and various angels. Kraftful assembles reusable UI components and backend features to let smart‑home and IoT companies ship branded iOS and Android apps without reinventing common controls. The product includes customizable visual elements, cloud functionality (push, activity history), analytics, and ongoing OS/device-size support. The team leverages analytics across customers to iterate on flows like setup and improve UX universally. Founders and early team members come from IFTTT, informing their focus on reusable, composable pieces. Kraftful says it is already powering apps for multiple large smart‑device brands, though NDAs prevent naming them. Financially, the company has raised $1M to date to accelerate product and customer rollout.

Total raised

$3M

Funding rounds

2

Latest round

Seed

Latest activity

Feb 2022