Founded in 2024 by Nirja Bhatt, Laani is a personal care brand that develops body and personal care products for Indian consumers. The company launched with a Clear Deodorant Stick positioned to deliver up to 24 hours of odour control without residue or staining. Laani shaped its product direction through research with over 500 women across digital communities. The startup raised Rs 9.1 crore in a pre-seed round led by V3 Ventures and Saama Capital to fund early growth. Laani intends to use the funds for brand building, research and development, and expansion into additional personal care categories. The company plans to focus on new formats and formulations suited to Indian weather conditions and changing consumer preferences.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2026