Landbot offers a drag-and-drop, no-code chatbot builder that lets non-technical users create conversational web experiences to replace forms and capture leads. The product supports rich visual elements and aims to convert social, website and ad traffic into leads. It has grown to ~2,200 paying customers and about 50,000 total users, with recurrent revenues up 10x since its seed. Customers span SMEs and teams inside larger firms, including Nestlé, MediaMarkt, Coca-Cola, Cepsa, PcComponentes and Prudential; 90% of customers are international, with 60% in the U.S., U.K. and Germany. The company acquired India-based Morph.AI to help expand in Asia and convert more traffic into leads. Landbot currently employs 40 people and plans to double its team in 2021, hiring across sales, marketing and engineering. Landbot offers a full‑screen, messaging-style website interface that uses predefined conversational choice flows rather than AI to guide visitors and capture intent. The product is a drag‑and‑drop, no‑code bot builder that lets marketing teams create custom chat flows, with optional developer features (webhooks, callbacks, CSS/JS). Launched in June 2017 as an internal experiment, the company has grown via a freemium model with paid tiers. In under a year it signed more than 900 customers across 50+ countries and reports 30–40% month‑over‑month MRR growth. The team positions the product as a cost‑effective prototyping and conversion tool for SMEs and plans to invest in brand marketing. Landbot intends to use funding to expand headcount and relocate its head office from Valencia to Barcelona to support international hiring and triple the team size.

Total raised

$10M

Funding rounds

2

Latest round

Series A

Latest activity

Jan 2021