Looped builds an interactive livestreaming event platform used by musicians, comedians and other creators to sell virtual tickets, merchandise and premium experiences like backstage passes and virtual meet-and-greets. Creators can use Looped’s native production tools or integrate their preferred production stack to broadcast performances and host co-viewing or multi-person conversations. Since launching in October 2019, about 300,000 people have bought virtual tickets to events led by roughly 1,000 creators, including high-profile acts and celebrities. The company has shown traction with charity and ticketed events (for example, a Hamilton cast charity event that raised over $1.1M). Looped says the new funding will be used to continue building out its technology stack as it seeks broader adoption. The company also faces market-wide challenges such as screen-exhaustion and competition from large tech platforms and other virtual-event startups, which the founders acknowledge while positioning Looped as focused on entertainment-specific product innovation.

Total raised

$8M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2021