LoopMe is an outcomes-based mobile advertising platform that leverages AI and machine learning to optimize media campaign delivery in real time and drive measurable uplift in brand metrics. Its services run across mobile, connected TV (CTV), digital audio, digital out-of-home and other emerging digital channels, and its clients include agencies and brands such as dentsu, Publicis, WPP, Omnicom, Pepsi, Microsoft, Sony Pictures, Hyundai/Kia and WarnerMedia. The platform emphasizes performance on brand lift, purchase intent, consideration, footfall and sales while operating without the need for personal identifying data. Founded in 2012 and headquartered in the UK, LoopMe maintains global offices including New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Dnipro (Ukraine), Japan and Hong Kong. Financially, LoopMe estimated nearly $100 million in gross revenues for full year 2021 and has achieved approximately 50% annual revenue growth over the past three years, with the majority of revenues now coming from the United States. The company plans to accelerate international expansion (including Japan) and introduce new products around data and measurement. LoopMe offers AI-driven brand advertising solutions that use mobile data and an analytics suite to optimize ad campaigns for metrics such as purchase intent, store visits and sales. The company began in 2013, initially testing an “ad inbox” concept before pivoting to mobile video ads and AI-driven retargeting. In 2015 LoopMe raised $7M to support expansion after the pivot. Its analytics tools are aimed at brands planning across the marketing mix and understanding customer audiences. Customers include Norwegian Air, Jockey, Ben & Jerry’s, Microsoft and Audi, and the platform runs campaigns across the US, Europe and Asia. The company recently secured additional capital to further develop the platform and expand in the US market. LoopMe develops PurchaseLoop, an AI-driven product that learns how people feel about and react to advertising and adapts ad experiences based on individual feedback. The company has run PurchaseLoop campaigns for Microsoft, Honda, Heineken (Birra Moretti), Airbnb and Disney. Led by CEO and co-founder Stephen Upstone and based in London, LoopMe intends to use the new funding for global growth and continued investment in its AI technology. Since its previous round in 2015 the company reached profitability for the full year 2016, more than doubled sales revenue and team size, and opened offices in Los Angeles, Bangalore, Johannesburg and Moscow. Expansion was set to continue in 2017 with planned openings in Amsterdam, Singapore and Chicago. The company has raised a total of $17M to date. LoopMe provides an AI-driven platform for automatic, real-time retargeting and optimisation of mobile video ad campaigns. Its technology replaces manual ad-operations work to make data-driven decisions across all mobile video advertising formats. The startup says it has reached profitability, which has enabled expansion and a series of senior hires globally. It recently opened operations in Paris and Berlin. Founded in 2012 by Stephen Upstone (CEO) and Marco van der Bergh (CTO), LoopMe has grown to 70 staff, including 30 engineers, with teams across the US, UK, China, Dubai and Ukraine. Clients include Apple, Adidas, Unilever, Coca Cola, Microsoft and Jaguar. LoopMe provides brands with a social mobile advertising platform that lets consumers share and add votes (“like” and “stop”) to adverts. The platform enables social discovery of ads on smartphones and tablets. The company is led by CEO Stephen Upstone and CTO Marco Van de Bergh and employs 30 people at its London headquarters. LoopMe closed a $3M funding round to support growth. It intends to use the funds to accelerate recruitment, expand in the US and Asia, and continue developing proprietary artificial intelligence and social discovery technology.

Total raised

$158M

Funding rounds

6

Latest round

Equity

Latest activity

Jan 2022