Loora offers an iOS app that has users chat with a conversational AI which gives feedback on grammar, pronunciation and accent and provides translations when users get stuck. The app personalizes conversations using a proficiency score and offers scenario-based topics ranging from business and tech to interviews and presentations. Founded by Roy Mor and Yonti Levin, Loora says it trains and optimizes its models using only its own data and a bespoke training and evaluation system. The company charges $15 per month or $120 per year, has about 15,000 app users, and reported 8x growth in annual recurring revenue in 2023. Loora currently has 14 employees and plans to expand to 25 by the end of 2024 while developing an Android app and deepening its core AI and conversational capabilities. It also intends to launch an enterprise service for employers, universities and institutions and is targeting a large English-learning market estimated at over $70 billion by 2030 (Research and Markets). Loora is a generative AI iOS assistant focused on voice-based, on-the-fly conversational English practice. The app converses with users like a human tutor and provides feedback on pronunciation, prosody, fluency and grammar by combining speech-to-text with analysis of the speech signal. Loora initially built its own large language models in 2020 but now leverages multiple third-party LLMs for different tasks while training those models on its own data. The company is focused on spoken English for now, plans an upcoming reading module to anchor discussions, and is not offering writing instruction at present. Loora reports having “thousands” of paying customers (consumers and prosumers) and uses those interactions to expand its knowledge base. The product positions itself between casual language apps and expensive human tutors by offering affordable one-to-one conversational practice via generative AI.

Total raised

$21M

Funding rounds

2

Latest round

Series A

Latest activity

Feb 2024