LUMOS, founded in 2020 and based in Sydney, pairs gig-economy riders with IoT-enabled digital billboard backpacks (Smart Bags) to deliver physical ads and enable device tracking for digital retargeting. Its proprietary LUMOS data engine enriches out-of-home ads with advanced audience analytics and digital retargeting capabilities. The company says it currently works with 20+ domestic and international brands and agencies. In August 2022 LUMOS raised an oversubscribed $800,000 pre-seed round. The startup will use the funds to scale its footprint across Australia, further develop advanced data-driven ad reporting, and roll out additional IoT-enabled ad solutions across multiple cities.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Sep 2022