Luna Daily makes microbiome‑balancing, natural and vegan intimate body care products that are free from soaps, allergens, sulphates and parabens. The brand emphasizes packaging and inclusive marketing to drive mass‑market appeal while maintaining a grassroots outlook. It reported a 1000% year‑on‑year sales increase in 2023 and secured distribution with Sephora in the US. Luna Daily is developing a tailored motherhood offering with dermatologists, gynaecologists and a pelvic‑floor physiotherapist, comprising six performance‑led products. The company plans to use new capital to expand that motherhood range, increase marketing and influencer spending, and realign its internal marketing team toward a more agile strategy. Following the latest round, Luna Daily has raised a total of £4.7 million to date. Luna Daily is a London-based intimate body care brand that makes microbiome-balancing body care for all skin types, designed for women and people with vulvas across life stages. Its product line targets needs from puberty through motherhood and menopause. The company secured $3.7 million to establish a female intelligence platform and support retail expansion. The planned platform will provide educational resources and a 24/7 live chat with medical experts to improve intimate-care education and normalise conversation. Founder and CEO Katy Cottam says the brand aims to eradicate shame and eliminate the outdated 'feminine hygiene' category by giving women more choice. Luna Daily is launching in global beauty retailer Sephora as part of its growth push and partnership activity.

Total raised

$6M

Funding rounds

2

Latest round

Equity

Latest activity

Jul 2024