Made by Nacho is a chef-approved cat food brand cofounded by Chef Bobby Flay and his cat, Nacho Flay, offering premium dry and wet formulas made with ethically sourced, sustainable proteins. The company sells 27 SKUs across four categories (dry, wet pouches, wet cups, and freeze-dried treats) and highlights ingredients like cage-free chicken, grass-fed grain-finished beef, sustainably caught salmon, and savory bone broth. Products are sold omnichannel through pet retailers (including Petsmart), the company website, and Amazon; example pricing includes a 2-lb bag at $13.99 and a 10-pack of wet cups at $17.89. In its first nine months the brand recorded over 195,000 transactions, signaling early consumer traction. Near-term plans include rapidly expanding assortment, distribution channels, team growth, and marketing to scale the business and position the company as a lifestyle brand for cats.

Total raised

$14M

Funding rounds

1

Latest round

Series A

Latest activity

Feb 2022