Magical provides a browser‑centered automation tool that functions like an advanced text expander, letting users insert snippets and auto‑populate fields across web pages, sheets and forms via custom shortcuts. The product currently supports Chrome and detects and “remembers” webpage elements to personalize shortcuts and automate data transfer. Magical says keystrokes do not leave a user’s computer; the company stores metadata and encrypted shortcut data (with daily backups retained for 14 days) but not the underlying moved data. The startup reports more than 450,000 users and over 10,000 businesses using the product, and it currently does not charge users while planning paid premium plans in the future. Magical was founded in 2020 and is led by co‑founder Harpaul Sambhi alongside Rosie Chopra, Zach Piepmeyer and Prashant Viswanathan. The company plans to expand beyond Chrome, add support for more desktop and mobile browsers, enable team collaboration and shareable automations, and grow headcount from 18 to 35 by year‑end. Magical is a Tel Aviv-based startup aiming to reinvent the calendar as a team collaboration tool rather than a personal time-management app. The company was founded by CEO Tommy Barav, who developed the idea from feedback on Supertools and consulting with Fortune 500 clients. Magical is still in private beta and plans to integrate AI scheduling and automation tools while turning calendars into a central repository for collaborative meeting notes. The product roadmap includes integrations with services such as Zoom, Slack, Salesforce and Notion so team members can follow meetings without attending. The company has raised a $3.3M seed round to support its early-stage growth.

Total raised

$38M

Funding rounds

2

Latest round

Series A

Latest activity

Jun 2022