Aviv Growth Partners
800 Boylston St. Suite 1410, Boston, MA, 02199, United States
Overview
Based in Boston and Tel Aviv, Aviv Growth Partners launches and invests in new ventures that bring Israeli technologies to the U.S. market, where we provide commercialization and operational expertise. Our approach is to validate and de-risk specific opportunities with Fortune 500 companies in the U.S., and then fund/launch JVs and newcos that address those opportunities, utilizing Israeli technology.
- Total investments
- 2
- Lead investments
- 0
- Investments · 12mo
- 1
- Active investors
- 8
Sector focus
- Collaboration
- Cyber Security
- E-Commerce
- Health Care
- Industrial Automation
- Productivity Tools
- Software
- Virtual Workforce
Investment portfolio
- TULU
Participated · Series A · Nov 2025
Founded in 2020, New-York-based TULU installs plug-and-play, IoT-enabled cabinets in multifamily buildings that dispense items such as vacuums, VR headsets, e-scooters, projectors, and household essentials. Residents reserve and pay through the TULU app, while the company’s proprietary “TULU Brain” analyzes real-time usage data to personalize offers and supply landlords and brand partners with consumer insights. The platform is active in more than 60 cities across North America and Europe and has served over 500,000 residents to date. Major property owners including Greystar, Brookfield, and Blackstone deploy TULU to boost leasing performance and retention, while brands like Bosch and Philips use it to reach Gen Z and millennial consumers and advance circularity initiatives. Revenue details were not disclosed, but management highlights “exceptional unit economics” and “impressive revenue momentum.” The company plans to use new capital to accelerate global expansion, deploy thousands of additional in-building touchpoints, and further develop its AI capabilities. Across its Seed and Series A rounds, TULU has raised a total of $42 million.
- Magical
Participated · Seed · Feb 2021
Magical provides a browser‑centered automation tool that functions like an advanced text expander, letting users insert snippets and auto‑populate fields across web pages, sheets and forms via custom shortcuts. The product currently supports Chrome and detects and “remembers” webpage elements to personalize shortcuts and automate data transfer. Magical says keystrokes do not leave a user’s computer; the company stores metadata and encrypted shortcut data (with daily backups retained for 14 days) but not the underlying moved data. The startup reports more than 450,000 users and over 10,000 businesses using the product, and it currently does not charge users while planning paid premium plans in the future. Magical was founded in 2020 and is led by co‑founder Harpaul Sambhi alongside Rosie Chopra, Zach Piepmeyer and Prashant Viswanathan. The company plans to expand beyond Chrome, add support for more desktop and mobile browsers, enable team collaboration and shareable automations, and grow headcount from 18 to 35 by year‑end. Magical is a Tel Aviv-based startup aiming to reinvent the calendar as a team collaboration tool rather than a personal time-management app. The company was founded by CEO Tommy Barav, who developed the idea from feedback on Supertools and consulting with Fortune 500 clients. Magical is still in private beta and plans to integrate AI scheduling and automation tools while turning calendars into a central repository for collaborative meeting notes. The product roadmap includes integrations with services such as Zoom, Slack, Salesforce and Notion so team members can follow meetings without attending. The company has raised a $3.3M seed round to support its early-stage growth.