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The Venture Codex

Good Company

Strauss 3, Tel Aviv, Israel

Overview

Good Company Fund is investing in early-stage companies that leverage deep technologies to solve the world’s biggest problems. The firm is constantly seeking bold entrepreneurs who are building frontier technology solutions. Good Company Fund is generally looking to invest in innovative, hyper scalable, software solutions. It is especially excited about: Future of Energy, Future of Work and Education, Future of Work, Circular Economy, Precision Farming, and Digital Health. However, it is constantly learning and looking for additional opportunities in other verticals and aiming to invest in the "Operating System of the New, Sustainable World". Good Company's studio brings together multinational corporations, entrepreneurs and capital, in order to solve the world’s biggest problems. Good Company Studio is a home for entrepreneurs who want to create businesses with a purpose. The Studio is a pre-seed platform that provides entrepreneurs with capital, network, go-to-market, mentoring, and support.

Total investments
8
Lead investments
0
Investments · 12mo
1
Active investors
2

Sector focus

  • AgTech
  • Automotive
  • Education
  • Health Care
  • Human Resources
  • Information Technology
  • Sharing Economy
  • Software
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Investment portfolio

  • TULU

    Participated · Series A · Nov 2025

    Founded in 2020, New-York-based TULU installs plug-and-play, IoT-enabled cabinets in multifamily buildings that dispense items such as vacuums, VR headsets, e-scooters, projectors, and household essentials. Residents reserve and pay through the TULU app, while the company’s proprietary “TULU Brain” analyzes real-time usage data to personalize offers and supply landlords and brand partners with consumer insights. The platform is active in more than 60 cities across North America and Europe and has served over 500,000 residents to date. Major property owners including Greystar, Brookfield, and Blackstone deploy TULU to boost leasing performance and retention, while brands like Bosch and Philips use it to reach Gen Z and millennial consumers and advance circularity initiatives. Revenue details were not disclosed, but management highlights “exceptional unit economics” and “impressive revenue momentum.” The company plans to use new capital to accelerate global expansion, deploy thousands of additional in-building touchpoints, and further develop its AI capabilities. Across its Seed and Series A rounds, TULU has raised a total of $42 million.

  • Jotit

    Participated · Seed · Jan 2025

    Jotit offers a digital‑paper platform that combines advanced handwriting recognition, real‑time collaboration tools, and customizable workflows to preserve the benefits of pen‑and‑paper in digital classrooms. The product is designed to reduce administrative burdens and create a distraction‑free learning environment that improves comprehension, retention, and creativity. Jotit is already deployed in K‑12 schools across the United States and reports measurable classroom impact among students and teachers. The company emphasizes simplicity and educator‑centric design, introducing technology only where it reinforces proven educational value. With recent funding, Jotit plans to expand its reach and empower more educators to leverage handwriting‑focused tools at scale.

  • FeelBetter

    Participated · Equity · Oct 2024

    FeelBetter has developed an AI-based Pharmaco-Clinical Intelligence platform with four core tools: Insight (risk stratification), Navigator (workflow management), Action (AI decision-support for pharmacists) and Impact (post-intervention monitoring). The company reports reaching more than 300,000 patients daily and cites partnerships with Leumit HMO, Atlantic Health, and a retrospective study at Brigham & Women’s Hospital validating its outcomes. Published and partner-reported results include large reductions in hospital admissions and days, clinical improvements in LDL and HbA1c, a 5x increase in pharmacist capacity reported by Leumit, and estimated cost savings per high-risk patient. FeelBetter has raised $11.5 million from grants and investors to date and is actively seeking Series A funding. The firm says it is expanding its global footprint and plans to partner with more U.S.-based health systems to pursue broader adoption of its population- and individual-level solution.

  • TaTiO

    Participated · Seed · Oct 2022

    TaTio operates a two-sided marketplace that sources candidates (via NGOs and training programs) and gives them timed, job-specific AI work simulations to demonstrate skills beyond a resume. Employers receive ML-scored simulation results and pre-qualified matches to interview, with the goal of placing candidates who lack traditional credentials. The company says its underlying models will improve as it collects more data on each simulation type and hopes to surface skills beyond what is explicitly tested. TaTio was founded by HR veterans Maya Huber (CEO) and Mor Panfil (COO) and practices internal diversity (16 employees, over 75% women). Clients using the platform report some have increased diversity hiring by about 25% since adopting TaTio. Today the company announced a $5.3 million seed investment to support its growth and product development.

  • ReturnGO

    Participated · Seed · Jun 2022

    ReturnGO offers a post-purchase operating system that automates returns and exchanges and integrates with any e-commerce tech stack to cut reverse-logistics costs and improve sustainability. Its solution gives customers more return options and an easier product-exchange flow to reduce full refunds. The company has an agreement with Amazon Multi-Channel Fulfillment to power returns for Amazon’s 300,000 merchants on that platform. ReturnGO serves more than 2,700 Shopify merchants and processes over 283,000 returns per month; it reports about $1.8M in annual recurring revenue and 2.5x growth year-over-year. Founded in 2020, it employs 45 people across Israel, the New York area and the Philippines and says the recent funding extends runway through April 2025. The company is beta-testing a tracking solution, plans to sell bundled returns-and-tracking offerings, is expanding into mid-market and enterprise, and plans a Series A early next year. ReturnGO has developed a machine-learning-based platform that enables efficient management of returns and exchanges for products purchased online. The platform is positioned to help e-commerce merchants address the high return rates set by marketplaces such as Amazon, which the article identifies as a major challenge to profitability. The company describes its software as an AI-driven returns management solution for online stores. ReturnGO is Israeli-based and completed a material seed financing in June 2022. The article does not disclose operating metrics such as revenue or user counts.

Team

  • Ido Fishler

    Co-founder & Managing Partner

    LinkedIn
  • Shahar Botzer

    Co-Founder and Managing Partner

    LinkedIn