MakerSights provides a software platform that puts the consumer at the center of retail assortment creation, delivering predictive consumer analytics to inform design, product, merchandising and go‑to‑market decisions. The platform aims to increase assortment profitability and cut sample and inventory waste by surfacing market demand signals for brands. Current customers named in the article include HOKA ONE ONE, Bonobos, Champion, Madewell, Adidas and Ralph Lauren. New funding will be used to directly integrate MakerSights’ consumer analytics into partner workflows, hire key executives, and support global expansion across Vancouver, San Francisco, Austin and London. The company positions its product as a way to reduce retail’s environmental footprint by lowering the percentage of unsold products and associated CO2 emissions. Financially, MakerSights announced a $25 million Series B and reports a total of $37 million raised over the past five years. MakerSights provides a product intelligence platform that gives go-to-market decision makers timely access to information to inform investments and drive action. Led by co-founder and CEO Dan Leahy, the platform lets designers get rapid feedback on new concepts, helps merchandising teams spot opportunities and risks before finalizing line plans, and enables sales teams to learn consumer preferences at retail accounts. Its machine learning algorithms analyze actual in-market selling of assortments to improve recommendations over time. The company counts top apparel, footwear and accessories brands—including Calvin Klein, Levi’s, Tommy Hilfiger, Shinola, Taylor Stitch, HOKA ONE ONE, Teva and Allbirds—among its users. MakerSights raised $8.5M in a Series A and plans to use the funding to make key leadership hires, accelerate growth of its engineering and data teams, pursue international expansion and scale go-to-market operations. MakerSights provides an AI-driven product decision platform that supports retail product teams through ideation, line planning and sell-in by predicting which styles will be winners and losers. The platform correlates consumer feedback (from existing and potential customers) with historical sales data and product professionals’ creative intuition to generate stage-specific recommendations. Teams can validate entire assortments, product attributes, or demographic appeal before committing time and budget. MakerSights is used by apparel, footwear and accessories brands—including Levi’s, J.Crew, Madewell, Shinola, Taylor Stitch, HOKA ONE ONE and Allbirds—to measure consumer appeal, make sustainable choices and increase assortment profitability. The company is led by co-founder and CEO Dan Leahy and is operating in North America, EMEA and APAC.

Total raised

$37M

Funding rounds

3

Latest round

Series B

Latest activity

Aug 2021