Mercately provides backend infrastructure that lets brands sell on WhatsApp by integrating with payment and CRM tools (Stripe, HubSpot) and using AI agents to handle customer communication, inventory checks, payments and purchase orders without leaving the app. The company launched in 2022 and now serves more than 1,000 companies across 20 countries. Mercately is profitable and has surpassed $1.5 million in annual revenue, and has been growing roughly 3.5x year-over-year. Its product targets the widespread consumer behavior in Latin America of using WhatsApp for commerce, and the startup integrates with existing platforms to simplify sellers’ workflows. Future plans cited by management include hiring additional AI engineers to improve chatbots and expanding Mercately’s presence in Brazil and the U.S., where it already operates but lacks strong market share.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2024