Metigy offers a marketing platform that uses real-time data from online advertising channels to generate a livestream of recommendations that help small or inexperienced marketing teams decide what to post, when, and how to allocate ad spend. The platform predicts which posts will drive the most conversions and surfaces tactical suggestions — for example, posting frequency, hashtag use, and scheduling — to improve campaign results. Metigy is used by about 26,000 businesses and has channel partnerships with Google and Optus. Around 44% of its customers are in Australia and New Zealand, 26% in Southeast Asia, and 22% in the United States. The company says its tools are aimed at reducing marketing costs for price-sensitive SMEs, particularly in Southeast Asia, while also pursuing growth in the U.S. market.

Total raised

$15M

Funding rounds

1

Latest round

Series B

Latest activity

Nov 2020