Led · Series A · Jul 2022

Cipher Sports Technology Group is a Melbourne-based sports betting startup that combines tools, content and communities to make sports more bettable. The company uses advanced analytics and machine-learning models developed by its data scientists to drive predictive analytics across its network. Its proprietary technology powers both its consumer brands and B2B partnerships with media companies and betting operators. Cipher was co-founded by Adam Fiske, Katie Prowd, Darryl Woodford and Nick Slade. The company now has offices in Melbourne and New York City. Cipher closed a $5m Series A and intends to use the funds to accelerate growth into the legal US sports betting market.

Led · Series B · Nov 2020

Metigy offers a marketing platform that uses real-time data from online advertising channels to generate a livestream of recommendations that help small or inexperienced marketing teams decide what to post, when, and how to allocate ad spend. The platform predicts which posts will drive the most conversions and surfaces tactical suggestions — for example, posting frequency, hashtag use, and scheduling — to improve campaign results. Metigy is used by about 26,000 businesses and has channel partnerships with Google and Optus. Around 44% of its customers are in Australia and New Zealand, 26% in Southeast Asia, and 22% in the United States. The company says its tools are aimed at reducing marketing costs for price-sensitive SMEs, particularly in Southeast Asia, while also pursuing growth in the U.S. market.