Mirriad provides technology that digitally integrates brands directly into premium video content by embedding products, signage and video. The company is led by CEO Mark Popkiewicz and operates offices in London, New York, Mumbai, Singapore and Shanghai. It has deals with major U.S. content producers and has worked with top broadcasters in over 20 countries. Mirriad will use the funds to further invest in its technology and to build sales and content partnerships with content owners and distributors in major markets. The company raised $15m in financing in the reported round led by IP Group PLC. MirriAd is a London-based company that integrates brands into television and online video through digital post-production product placement. It inserts branded props, backdrops and signage into video after shooting; examples on the company website include a digitally added Rice Krispies box and a superimposed monster truck image. The company also offers audience targeting based on demographics. MirriAd recently secured $3.5 million in second-round financing to help extend its international reach. The funding comes from a mix of existing and new investors to support the company's expansion plans. No operating metrics such as revenue or user counts were disclosed in the article. MirriAd has developed ZoneSense, a patented technology that embeds advertising into video streams so the ads appear as if they were in the original footage. The system can be applied across content from user-generated clips up to studio-quality productions. MirriAd debuted the technology in an August campaign promoting The Bourne Ultimatum, digitally adding keyword clues into live-action movie clips on EMAP’s FHM.com and Empireonline.com. The firm positions the technology for seamless product placement in a market the article cites as worth $7 billion globally and suggests it could attract interest from platforms like YouTube. MirriAd is described as a UK startup with operations in New York and Mumbai. The company recently received a £2 million investment to support its business.

Total raised

$23M

Funding rounds

3

Latest round

Equity

Latest activity

Mar 2016