Miyabaobei operates an e-commerce platform selling baby formula, clothes, toys and other items for infants and toddlers. The company began in 2011 as a Taobao storefront and by 2013 launched its own website and mobile apps, which now account for 75% of purchases. In October the company reported gross merchandise volume (GMV) of over 100 million RMB, with returning customers representing 70% of sales. Popular brands on the platform include Merries, Moony, Aptamil, Nutrilon, Hipp, Mellin, and Earth’s Best. Miyabaobei says it will focus on the domestic Chinese market rather than expanding abroad and plans to triple the number of brands on its platform over the next two months. The company intends to use proceeds from its Series C to improve its global supply chain and the user experience of its site and apps.

Total raised

$60M

Funding rounds

1

Latest round

Series C

Latest activity

Dec 2014