Matsmart-Motatos operates a D2C e-commerce platform that procures and resells overstock food and consumer products that traditional retailers cannot buy, aiming to reduce waste in the food supply chain. The company reports it has recirculated over 60,000 tonnes of food and consumer products since founding. Launched in Sweden in 2014, Matsmart-Motatos now operates in five markets: Sweden, Finland, Denmark, Germany and Austria, and is the leading food overstock retailer in the Nordics and the fastest-growing market participant in Germany. Financially, the company reported €80 million in revenue in 2022 and a current revenue run rate of €100 million, and it says it was the first European grocery e-commerce business to reach profitability in its home market. The business emphasizes environmental impact and affordability, positioning itself as a fast-growth impact company that helps FMCG suppliers offload surplus inventory. Planned use of new capital focuses on accelerating growth in the German and Nordic regions and expanding warehouse automation in Germany based on Nordic automation gains. Motatos operates an ecommerce marketplace that helps FMCG producers offload surplus inventory and sells that surplus food to consumers at steep discounts, reportedly saving customers up to 60% versus other supermarkets on major brands. Launched in Sweden in 2014, the company now operates in Sweden, Germany, the UK, Finland and Denmark and recently expanded into the UK. Motatos positions its service as a way to cut food waste in the value chain while providing sustainable, affordable options for cost-conscious consumers. The business is growing quickly in the Nordics and aims to accelerate expansion in key European markets. Leadership includes founder and CEO Karl Andersson alongside newly appointed Co-CEO Peter Beckius, with Karl focusing on external relations and Peter on developing the business and organization. Financially, the company has raised significant capital to date and is using new funding to scale operations and refine its customer offering across markets. Motatos operates an online marketplace that buys surplus food, grocery and household items that would otherwise be discarded and sells them to consumers at discounted prices. The company sources products affected by overproduction, seasonal trends, packaging errors and short expiry dates, and delivers directly to customers. Since founding, Motatos has saved over 25,000 tonnes of food and consumer products from being wasted. It currently operates in Sweden, Germany, Finland and Denmark and reports strong momentum growing its European customer base. Motatos plans to use the new funding to accelerate international expansion across Europe and to continue building its own By Motatos branded products. Leadership emphasizes the environmental impact goal of reducing food loss and related greenhouse-gas emissions alongside offering affordable pantry basics.

Total raised

$109M

Funding rounds

3

Latest round

Equity

Latest activity

Nov 2023