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The Venture Codex

SevenVentures

Medienallee 4, Unterföhring, Bavaria, 85774, Germany

Overview

SevenVentures is a leading TV media investor. As the investment arm of the ProSiebenSat.1 Group, they are the ideal partner for B2C growth companies, especially in the consumer goods, retail and service sectors that have the potential to achieve sustainable success through the use of TV advertising. Cases such as Zalando, AboutYou, flaconi and in the current portfolio Grover, refurbed, KoRo and TiNDLE illustrate how companies can benefit from their media power and become strong brands in their respective market segment within a short period of time. The combination of media power and operational know-how make SevenVentures the premier partner for growth through target-group-related and far-reaching TV and digital campaigns.

Total investments
16
Lead investments
2
Investments · 12mo
1
Active investors
2

Sector focus

  • Advertising
  • E-Commerce
  • Education
  • Financial Services
  • Food and Beverage
  • Health Care
  • Medical
  • Publishing
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Investment portfolio

  • FINN

    Participated · Series D · Jun 2026

    FINN operates a multi-brand car subscription service that lets customers subscribe to vehicles fully online with insurance, registration, taxes, and servicing bundled into a single monthly fee and flexible cancellation. The platform features more than 25 brands including BMW, Mercedes-Benz, Hyundai, BYD, and MG. FINN has grown rapidly since its 2019 founding in Munich, reaching over 50,000 active subscriptions and annual recurring revenue of more than €300 million. Reported revenue rose from €3.2 million in 2022 to €444 million in 2024, representing a two-year compound annual growth rate of 1,078%. The company employs roughly 484 people as of 2025 and plans to expand its subscription fleet, improve profitability, and continue enhancing its technology. FINN faces competition from players like Sixt+, Onto, and Free2Move and acknowledges macroeconomic sensitivity given subscription pricing versus traditional leasing.

  • KoRo

    Participated · Series C · Nov 2024

    KoRo sells high-quality, natural, plant-based snacks and pantry items, including nut butters, dried fruits, and functional foods. Founded in 2014, the company has expanded to more than 2 million customers across Europe and is present in over 13,000 retail locations. The article describes KoRo as focused on plant-based, natural products and broad retail distribution. Kharis Capital’s Kharis Food Tech Fund has made an investment in the company; the amount was not disclosed. KoRo intends to use the funds to continue growing its business across Europe. No revenue figures or additional financial details were provided in the article. Founded in Germany in 2014, KoRo offers a wide range of high-quality natural foods, including nut butters, dried fruit, clean-label snacks and functional foods. The company serves over two million customers online and through more than 10,000 retail locations across Europe and employs more than 300 people. KoRo operates an omnichannel model that connects online and offline experiences to drive brand visibility, customer loyalty and long-term growth. The company plans to expand its innovative product range and strengthen its presence in Europe, with particular focus on France, Italy and the Benelux region. Leadership additions include ex‑Oatly CEO Toni Petersson joining the advisory board. The financing will enable KoRo to pursue its profitable growth strategy and support planned projects and partnerships in the coming year. KoRo was founded in 2014 and operates as a consumer food brand offering a broad assortment sold through its own website, thousands of retail stores and other online shops. The company is active across many European markets, including Germany, France, the UK, Spain, Italy and others. KoRo employs around 260 people and expanded its management team in 2020 with the addition of Florian Schwenkert. Its product range focuses on high-quality and innovative food items marketed at fair prices. The company intends to use the new funds to accelerate growth in Europe, with emphasis on its offering and offline channels. Founded in 2014 by Constantinos Calios and Piran Asci, KoRo is a Berlin-based food tech startup selling bulk natural-food products direct to consumers. The company emphasizes transparency in Europe’s food supply chain and reinvents retail through efficient processes, bulk packaging, and bypassing trade levels. KoRo offered roughly 1,250 SKUs and plans to expand that assortment to 2,000 by the end of the year. In 2021 it launched in 10 new markets and by the same year served over 500,000 buyers and generated revenues of over €60 million, selling directly in 16 European countries. The business markets affordable, high-quality food and uses its D2C model to scale across additional European markets.

  • Formo

    Participated · Series B · Sep 2024

    Formo is a Berlin-based fermentation startup that makes animal-free cheeses using Koji protein as the primary ingredient. Its production uses micro fermentation—harvesting Koji proteins without genetic modification—allowing it to avoid novel-food regulatory hurdles and sell products immediately. The company launched two SKUs (Frishchain cream-style spread €2.89 and Camembritz Brie-style €3.99) in more than 2,000 REWE, BILLA and METRO stores in Germany and Austria and currently produces about 100 tons per month. Formo plans to scale production to 1,000 tons per month by early 2025 and expand to other European markets and beyond. Future plans include moving into precision fermentation and gene editing to produce milk proteins such as casein to enable meltable hard cheeses; feta-style and blue cheeses are also in the pipeline. The company highlights sustainability benefits (claims of 65% fewer emissions, 83% less land use, and 96% less water versus dairy cream cheese) and says early reception has been strong with a view to reach net profitability relatively soon. Formo is Europe’s first cellular agriculture company developing animal-free dairy products using nature-identical milk proteins produced via precision fermentation. Founded in 2019 and based in Berlin, the startup domesticates microorganisms instead of cows to create cheeses that match the taste, texture, and functional properties of animal-derived products. The company highlights that microorganisms can be up to 20 times more efficient than cows at converting feed into food, which it says supports environmental and cost advantages. Formo plans to use its recent funding to build a pilot plant, fast-track commercial-scale production, and expand its molecular biology and food science teams. With increased R&D capacity, the company intends to broaden its product portfolio to include European dairy specialties such as mozzarella and ricotta, developing techniques in collaboration with artisan cheesemakers. Formo positions its technology as a way to reduce the environmental, human health, and animal welfare costs of traditional dairy production.

  • Motatos

    Participated · Equity · Nov 2023

    Matsmart-Motatos operates a D2C e-commerce platform that procures and resells overstock food and consumer products that traditional retailers cannot buy, aiming to reduce waste in the food supply chain. The company reports it has recirculated over 60,000 tonnes of food and consumer products since founding. Launched in Sweden in 2014, Matsmart-Motatos now operates in five markets: Sweden, Finland, Denmark, Germany and Austria, and is the leading food overstock retailer in the Nordics and the fastest-growing market participant in Germany. Financially, the company reported €80 million in revenue in 2022 and a current revenue run rate of €100 million, and it says it was the first European grocery e-commerce business to reach profitability in its home market. The business emphasizes environmental impact and affordability, positioning itself as a fast-growth impact company that helps FMCG suppliers offload surplus inventory. Planned use of new capital focuses on accelerating growth in the German and Nordic regions and expanding warehouse automation in Germany based on Nordic automation gains. Motatos operates an ecommerce marketplace that helps FMCG producers offload surplus inventory and sells that surplus food to consumers at steep discounts, reportedly saving customers up to 60% versus other supermarkets on major brands. Launched in Sweden in 2014, the company now operates in Sweden, Germany, the UK, Finland and Denmark and recently expanded into the UK. Motatos positions its service as a way to cut food waste in the value chain while providing sustainable, affordable options for cost-conscious consumers. The business is growing quickly in the Nordics and aims to accelerate expansion in key European markets. Leadership includes founder and CEO Karl Andersson alongside newly appointed Co-CEO Peter Beckius, with Karl focusing on external relations and Peter on developing the business and organization. Financially, the company has raised significant capital to date and is using new funding to scale operations and refine its customer offering across markets. Motatos operates an online marketplace that buys surplus food, grocery and household items that would otherwise be discarded and sells them to consumers at discounted prices. The company sources products affected by overproduction, seasonal trends, packaging errors and short expiry dates, and delivers directly to customers. Since founding, Motatos has saved over 25,000 tonnes of food and consumer products from being wasted. It currently operates in Sweden, Germany, Finland and Denmark and reports strong momentum growing its European customer base. Motatos plans to use the new funding to accelerate international expansion across Europe and to continue building its own By Motatos branded products. Leadership emphasizes the environmental impact goal of reducing food loss and related greenhouse-gas emissions alongside offering affordable pantry basics.

  • Matsmart

    Participated · Equity · Nov 2023

    Matsmart buys surplus and at‑risk grocery and consumer goods from manufacturers and retailers and sells these products directly to consumers at discounted prices to prevent food waste. Founded in 2014, the company operates in Sweden, Finland and Denmark and has saved over 127,000 tonnes of food and consumer goods as of January 2026. In 2025 Matsmart reported revenue of about SEK 800 million and processed nearly 1.3 million orders, with management saying cash flow has improved and profitability is within reach. The company plans to use newly secured capital to strengthen its customer offering through a broader assortment and to concentrate resources on its strongest Nordic markets. Investors and management emphasize the combination of commercial performance and impact as central to the company’s strategy going forward.

Team