
German Media Pool
Meinekestr. 5, Berlin, 10719, Germany
Overview
Founded in March 2011, German Media Pool is Germany's leading independent media for equity fund combining television, out of home, print and radio. They have invested more than 175 million Euro in gross media volume in more than 50 investment rounds into 28 startups. They currently count 12 successful exits and 2 IPOs, with more to come.
- Total investments
- 9
- Lead investments
- 1
- Investments · 12mo
- 0
- Active investors
- 3
Sector focus
- Advertising
- Finance
- Financial Services
Investment portfolio
- Tryp.com
Participated · Equity · Jan 2025
Tryp.com is a Copenhagen-based travel platform that consolidates bookings for flights, trains, buses and accommodation into a single AI-driven interface. Founded in 2020 by André Sousa, Hélio Domingos, Inês Jorge, Sebastian Nørgaard and Victor Thomsen, the platform was developed by engineering students, released a beta in 2021 and went public in 2022. It leverages technology to scan “millions” of travel options and lists 28 million accommodation options across more than 7,000 cities. The company has facilitated over 18 million trips for 3 million users and is building virtual interlining technology to simplify multi-destination logistics. In 2024 Tryp increased marketing spend by 27% and achieved 2.3x revenue growth, 2.1x growth in tickets sold, and a 57% improvement in conversion after investing in machine learning. It also introduced Sandra, an AI travel assistant that handled over 24k conversations, and recently rebranded with new profile and booking management pages as it scales through 2025. Tryp.com operates a travel planning platform that helps users find affordable trip options by inputting available dates and a departure country. The company is Copenhagen-based and has seen rapid growth, reaching more than 1 million users in the last 12 months. Tryp.com closed a seed round of an undisclosed amount north of €500,000, bringing its valuation to €8.3 million. The new capital is intended to scale the company, grow the team, enhance its technology, and expand its reach. Co‑founders André Sousa (CEO) and Inês Jorge (head of data) framed the funding as a milestone to make travel more accessible and to position Tryp.com as a go-to destination for trip planning. The platform emphasizes simple, wide-ranging search capability described as finding options from "anywhere to everywhere."
- JUCR
Participated · Seed · Nov 2022
JUCR operates what it brands as Europe’s densest charging network and offers access to 333,000 charging points via a single €29.99/month subscription through its smartphone app, which includes maps. The company develops both charging hardware and software, including the JUCR Charge Point Protocol that supports features like bidirectional charging, plug-in-charge and over-the-air updates. JUCR says its internal R&D will produce easy-installation charging points and reduce production overheads while scaling its network. The founding team includes Richard Birich, Max Grollmann and Lukas Puls; hardware lead Lukas Puls is a former Stiebel Eltron electrical engineer with IoT product experience. JUCR plans to deliver at least 100,000 charging stations using its internal technology by 2025. The company recently closed a financing package that is intended to accelerate software and hardware engineering on its proprietary EV charging technology.
- Sanity Group
Participated · Series B · Sep 2022
Sanity Group, founded in Berlin in 2018, develops medicinal cannabis, wellbeing and cosmetic cannabinoid products and operates brands/subsidiaries such as AVAAY Medical, Vayamed, Endosane Pharmaceuticals and VAAY. The company maintains a large German distribution network of over 2,000 pharmacies and works with approximately 5,000 physicians, holding roughly a 10% share of the German medical cannabis market; its AVAAY medical brand is estimated to be number two. Sanity is participating in a Swiss recreational cannabis pilot in Basel with one store operational and plans to expand its retail footprint in Switzerland. The company intends to invest in proprietary distribution channels to capture new medical consumers and is planning initiatives expected to provide access to over 100,000 patients and support recreational pilot expansion. Sanity’s product mix spans pharmaceuticals, medical cannabis, and wellbeing/cosmetic offerings, and it operates a storage facility near Frankfurt for extracts and flower. Sanity Group develops medicinal cannabis, finished pharmaceuticals, medical products, digital applications, wellbeing products and natural cosmetics that utilize cannabinoids and the endocannabinoid system. The group comprises Vayamed and AVAAY Medical (medicinal cannabis), Endosane Pharmaceuticals (finished pharmaceuticals), Belfry Medical (medical products and digital applications), VAAY (wellbeing) and This Place (natural cosmetics). It operates a production and processing facility for cannabis extracts near Frankfurt am Main and employs around 120 people across medical, consumer health and science functions. Founded in Berlin in 2018, the company aims to improve quality of life through cannabinoid-based products and therapies. Sanity Group plans to use new funding to accelerate growth, enable European expansion and strengthen research and development. The company has raised over $100 million in total funding to date. Sanity Group is a Berlin-based cannabis and digital health startup that builds a cannabis-based platform for mental health and chronic pain management. Its offering includes a medical device and digital therapy diary that tracks administered active ingredients (THC, CBD and other cannabinoids) to quantify dosing. The company closed a $44.2M Series A, bringing total funding to $73M; the round is reported as the largest cannabis funding round in Europe to date. Proceeds will be used to expand the Group’s medical division in Europe and to build an EU‑GMP‑compliant research and production facility near Frankfurt. Management says it is expanding geographically into the Czech Republic and Poland, targeting the U.K., and expects France to open next year. Prior investors include HV Capital, TQ Ventures, Atlantic Food Labs, Cherry Ventures, Bitburger Ventures and SevenVentures, and celebrity angels include will.i.am, Scooter Braun and Alyssa Milano. Sanity Group is a Berlin-based medical cannabis and wellness company operating two business units: Sanatio Pharma, focused on developing new medical cannabis therapies and pharmaceuticals, and VAAY, a consumer wellness brand. The company is fully licensed and currently operational. Founded in 2018 by Finn Hänsel and Fabian Friede, Sanity Group combines medical and consumer wellness offerings. It completed a €20m funding round to support strategic initiatives. The funds will be used to drive projects that expand access to medical and medically-related cannabis products and advance its product programs.
- marta
Participated · Seed · Aug 2022
marta operates a fully digital care marketplace that matches families seeking round‑the‑clock in‑home care with self‑employed caregiving professionals via web and mobile apps. The company emphasizes transparency, legality and better pay for caregivers and has invested in usability and a matching algorithm that can produce matches in under an hour at peak times. Since going live in 2021 the team has expanded to more than 75 employees and enabled over 2,000 placements, while partnering with over 100 care‑service and product providers. The platform is active in Germany, Poland, Romania and Lithuania and plans to use new capital to develop its core product, build additional services for families, and expand into a second market. Marketing plans include broad campaigns across digital channels plus TV, poster, print and radio to build brand awareness. SwissHealth Ventures and RTL Ventures will also support geographic growth (Swiss market) and media reach (Ad Alliance media), respectively. Marta operates an AI-driven marketplace that matches caregivers with families for live-in elderly care, aiming to replace multilayered intermediary processes. The platform addresses failures in traditional placement—four out of five placements fail and arrangements often involve up to six intermediaries. Founders Philipp Buhr and Jan Hoffmann launched Marta in 2020 after experiencing difficulties finding carers for relatives. The startup says its algorithm increases transparency and improves person-to-person matching for better placement success. Marta has raised a €6.6 million seed round and plans to scale across European markets including Germany, Poland, Romania and Lithuania. The company targets a sizable opportunity, citing an €18 billion market in the DACH region and noting Germany has over 4 million people seeking at-home care but only about 280,000 caregivers.
- what3words
Led · Equity · May 2022
what3words offers a location system that assigns simple three-word addresses to very specific places, enabling precise geolocation where traditional street addresses fall short. The company is London-based and its system is already used by globally recognised brands such as Mercedes‑Benz and DB Schenker. what3words has launched a new TV campaign in Germany illustrating everyday and unusual locations (porcini mushrooms, a stranded cow, a garden gnome) to drive consumer awareness. The campaign will be broadcast via German Media Pool and amplified across what3words’ digital, social, and owned channels. Leadership says the company plans to accelerate growth in Germany and leverage German Media Pool’s brand-building and media expertise. Financially, the company has secured marketing support and prior strategic investment activity referenced in the articles. what3words has developed a location system that divides the globe into a grid of 3 metre squares, assigning each square a unique combination of three words to provide extremely precise positions (for example, a side door or utility entrance). The product targets gaps in legacy addressing—billions of people lack usable addresses—and is positioned to improve first-time delivery success in e-commerce and logistics. The company cites efficiency and sustainability benefits, including a 2017 study that found a 30% reduction in time spent on the road in the last mile when using the technology. what3words was co‑founded in 2013 by Chris Sheldrick and Jack Waley‑Cohen and is based in London. Financially, the company has raised over £80 million to date. The recent investment from Ingka Investments is intended to support international expansion and deeper partnerships in e-commerce and logistics. what3words has created a new address system that divides the world into 57 trillion 3‑square‑meter squares, each identified by a unique combination of three words. Its app and navigational system are credited with saving lives and are used extensively by emergency services. Over 80% of UK emergency services use what3words, and the number of emergency services using it rose from five last year to 124 across the UK, USA, Canada and Australia. The software is available in 44 languages and has applications across automotive, ride‑hailing, ecommerce and logistics. Recent support from the UK Cabinet Office and an airtime‑for‑equity agreement with Channel 4 Ventures aims to raise awareness among emergency services and the public to drive further adoption. The company has launched on the ResilienceDirect mapping platform with the Cabinet Office and Airbox Systems to provide a single codified place for national agencies responding to critical events. what3words has divided the world into 57 trillion 3-by-3 meter squares and assigns each square a unique three-word address using an algorithm with a 25,000-word vocabulary. The system is available via the what3words app in more than a dozen languages and is designed for easy voice input in cars and devices. Use cases cited include precise drop-offs for ride services, tricky Airbnb entrances, and directing self-driving cars to specific entrances at large venues. The company has focused on automotive integrations, citing inclusion in Mercedes’ MBUX infotainment system and planned TomTom integrations. what3words says the latest funding will be used to expand into new markets and product development. It is based in London and is actively talking with other automakers and suppliers about further infotainment integrations. what3words is a London-based provider of a global addressing system that divides the entire world into 57 trillion 3x3 metre squares, assigning each square a unique three-word address. The system enables people to find and communicate precise locations, including places without regular street addresses, with addresses designed to be memorable. An algorithm applies a vocabulary of approximately 25,000 words per language to avoid confusing combinations and to make input mistakes easy to spot for both humans and machines. The platform is available in 14 languages. Mercedes‑Benz will integrate what3words’ three-word address system and make it available to its customers. The company is led by co-founders and executives Chris Sheldrick (CEO) and Jack Waley-Cohen (COO), and received an investment from Daimler AG, which acquired around a 10% stake for an undisclosed amount.