Much Better Adventures is an online travel company that specialises in active outdoor adventure holidays and partners with handpicked local operators. The platform offers exclusive, solo-friendly trips worldwide and has welcomed adventurers from over 100 countries. MBA is a B-Corp focused on socially responsible, sustainable adventure travel. The company was started in the French Alps by co-founders Alex Narracott, Guy Bowden and Sam Bruce. MBA plans to enhance its go-to-market strategy, increase platform automation, expand its offering across new destinations and activities, and grow its international presence. The business has begun institutional backing to accelerate international expansion and scale the platform. Much Better Adventures operates an online travel booking platform aimed at making it easier for consumers to live a more “adventure-rich” life. The company curates and sells adventure travel experiences through its marketplace and host network. Launched in 2012, it reports a “tribe” of over 20,000 and claims to have generated over £10m in holiday sales to date. The business plans to use new funding to expand its global range of experiences, grow its team, and invest in long-term organic marketing. Its founders emphasize community ownership, noting that customers and hosts participated in the recent round. The company also added investor-advisors to support growth and product development. Much Better Adventures operates an online marketplace for active holidays, initially focusing on skier-run chalets and expanding into specialist road cycling holidays. The platform lets handpicked local providers list trips and pays commission on bookings while customers book for free and are promised the best direct price. Founded in 2009, the company began in a rented chalet in the French Alps and has since grown to a 12-person team and generated 50,000 overnight bookings. The team says it aims to offer full global coverage for ski and cycling holidays and planned to launch trekking, surfing, diving and other activities by the end of 2016. The market opportunity cited includes a multi-billion pound cycle-holiday market and an estimated 25 million overnight trips in the EU each year. The company recently raised funding to expand its ski offering and to launch its road-cycling marketplace.

Total raised

$9M

Funding rounds

3

Latest round

Equity

Latest activity

Dec 2024