Founded in 2019, Nat Habit is a D2C natural personal-care brand offering beauty and wellness products such as moisturisers, hair oils, facewash and ubtans. It sells via its own website and e-commerce marketplaces including Amazon and Flipkart, and claims direct sales account for about 55% of total sales. The company serves nearly 1.4 million customers, ships about 15,000 units per day, and reports that over 70% of its user base is in tier I and II cities. Nat Habit disclosed a current ARR of Rs 82 crore and is targeting Rs 350 crore ARR within 24 months. For FY23 it registered nearly Rs 40 crore revenue with a loss of Rs 17.6 crore. The fresh $10.2 million Series B will be used for growth and expansion into new categories, a push into offline retail, research and development and hiring, with $2 million earmarked to provide exits to early investors. Nat Habit is a personal care brand that the company says has pushed the envelope of the personal care industry. The brand offers personal-care offerings that, the company says, consumers perhaps would not have received in the traditional realm of personal care. Nat Habit raised $4 million in a Series A funding round. The funds will be used to accelerate growth, increase channel presence, expand categories, and invest in marketing, technology and scouting for fresh talent. The round also provided exits to some of the early angel investors. The Series A was led by consumer-brands-focused Fireside Ventures, with participation from existing investors. Swagatika Das commented that the brand has offered consumers a differentiated personal-care offering.

Total raised

$14M

Funding rounds

2

Latest round

Series B

Latest activity

Dec 2023