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The Venture Codex

Amazon India

No.26/1, Brigade World Trade Centre, 10th Floor, Dr. Raj Kumar Road, Malleshwaram, Bangalore, Karnataka, 560055, India

Overview

Amazon Smbhav Venture Fund invest in Indian startups and entrepreneurs focusing on digitization of small and medium-sized businesses (SMBs) in the key overseas market.

Total investments
4
Lead investments
2
Investments · 12mo
0
Active investors
0
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Investment portfolio

  • Innovist

    Participated · Series A · Dec 2023

    Innovist, founded in 2018 and based in Gurugram, sells personal care and personal-care-adjacent products through brands including SunScoop, Chemist at Play, and Bare Anatomy. The company, formerly Onesto Labs, was founded by Rohit Chawla, Sifat Khurana, and Vimal Bhola. It has raised $7M in a Series A round with help from Amazon Smbhav Venture Fund. Participants in the round included 72 Ventures, the family office of Nykaa founder Falguni Nayar, Accel India, and Sauce.vc. Proceeds are earmarked for product innovation, market expansion, and team building. Prior financings include a $3.5M pre-Series A in April last year led by Accel Partners and 72 Ventures, and a $500K seed from Sauce.vc in 2019. Onesto Labs owns and operates D2C personal-care brands Bare Anatomy and Chemist at Play, selling personal care products through its own websites and marketplaces such as Amazon India and Nykaa. The company focuses on product R&D, manufacturing, and omnichannel distribution for personal-care formats. Management said the fresh funding will be used to double down on R&D activities and expand manufacturing and distribution capabilities. Onesto’s business has quintupled since the start of the pandemic; it currently reports annual recurring revenue of Rs 12 crore and is targeting Rs 60 crore in the next 18 months. The company was founded in 2018 by Rohit Chawla, Sifat Khurana, and Vimal Bhola; Rohit Chawla serves as CEO.

  • Nat Habit

    Participated · Series B · Dec 2023

    Founded in 2019, Nat Habit is a D2C natural personal-care brand offering beauty and wellness products such as moisturisers, hair oils, facewash and ubtans. It sells via its own website and e-commerce marketplaces including Amazon and Flipkart, and claims direct sales account for about 55% of total sales. The company serves nearly 1.4 million customers, ships about 15,000 units per day, and reports that over 70% of its user base is in tier I and II cities. Nat Habit disclosed a current ARR of Rs 82 crore and is targeting Rs 350 crore ARR within 24 months. For FY23 it registered nearly Rs 40 crore revenue with a loss of Rs 17.6 crore. The fresh $10.2 million Series B will be used for growth and expansion into new categories, a push into offline retail, research and development and hiring, with $2 million earmarked to provide exits to early investors. Nat Habit is a personal care brand that the company says has pushed the envelope of the personal care industry. The brand offers personal-care offerings that, the company says, consumers perhaps would not have received in the traditional realm of personal care. Nat Habit raised $4 million in a Series A funding round. The funds will be used to accelerate growth, increase channel presence, expand categories, and invest in marketing, technology and scouting for fresh talent. The round also provided exits to some of the early angel investors. The Series A was led by consumer-brands-focused Fireside Ventures, with participation from existing investors. Swagatika Das commented that the brand has offered consumers a differentiated personal-care offering.

  • Freshtohome

    Led · Series D · Feb 2023

    Founded in 2015 by Shan Kadavil and Matthew Joseph, FreshToHome operates a meat and seafood delivery business across roughly 160 cities in India and has operations in key UAE markets. The company expanded into quick commerce in February last year, offering deliveries within 10–15 minutes in some areas. FreshToHome has raised over $320 million in equity to date and last completed a $104 million Series D round in February prior to these recent debt raises. In FY25 the firm reported revenue from operations of Rs 421.33 crore, a 14% year-on-year increase, while losses remained largely flat at Rs 146.32 crore. The recent financings (debt and a small OCRPS component) are intended to support working capital, growth, expansion, marketing, and general corporate purposes. The company has used successive rounds of capital to scale operations and enter new service segments such as quick commerce.

  • Shuttl

    Led · Series B · Jul 2018

    Shuttl runs an app-based bus-aggregation service that schedules pickup points and operates around 2,000 buses serving over 100,000 rides daily across six Indian cities. The company emphasizes safety features — including an emergency button that slows the bus, live-feed sharing, driver identity checks and instant alcohol tests — which has helped attract a rider base that is over 40% female. Customers book in advance through the app and are authenticated before boarding; Shuttl has added routes in New Delhi, Chennai and Kolkata and is pursuing further expansion within and beyond its current six-city footprint. The startup has experimented with value-added services such as providing meals on buses and plans to explore additional offerings to leverage its logistics network. Financially, Shuttl doubled revenue in the fiscal year ended March, with revenue crossing 100 crore INR (about $14 million). The company is based in Gurgaon and counts Amazon among its investors. Shuttl operates an intracity bus-aggregation service using technology features such as sound authentication, home check, and ride-sharing to improve the commute experience. The company runs in nine cities including Delhi NCR, Bengaluru, Pune, Chennai, Hyderabad, and Jaipur and does a little over 60,000 rides a day. It employs over 300 people, runs a fleet of more than 1,000 vehicles in Delhi NCR, and serves 500+ B2B clients including Nagarro, United Health Group, Fidelity, and GMR. Founded in April 2015 by Amit Singh and Deepanshu Malviya, Shuttl expanded by taking over customers and drivers of Hyderabad-based Commut after Careem acquired that firm's technology and talent. Financially, Shuttl is Sequoia-backed and completed an $11 million Series B in July led by Amazon India, Amazon Alexa Fund, and Dentsu Ventures. The company has recently raised back-to-back venture-debt tranches from Trifecta Capital to support rapid expansion into new cities. Shuttl operates a bus-aggregation service offering commuter shuttle rides across multiple Indian cities. The company reports operating about 800 buses and providing roughly 45,000 daily rides in five cities, with about 60,000 monthly active users. Shuttl has piloted services in Pune and Kolkata and is planning to expand into new cities while increasing presence in Delhi NCR and Jaipur. The firm recently took over customers and drivers from rival Commut after Careem acquired that startup's technology and talent. Shuttl has faced regulatory challenges, including the Delhi transport department impounding over 50 buses for permit violations. The startup is backed by investors including Sequoia Capital, Times Internet and Lightspeed Ventures and is using fresh capital to fund expansion and compete with rivals such as ZipGo. Shuttl enables Indian city dwellers to find and book seats on multiple bus routes through one app. Its platform optimizes routes and capacity and lets users track bus locations, offering convenience similar to on-demand ride services if users book a day in advance. The app includes a “Chirp” verification feature that sends a sound from passengers' phones to the driver app, powered by Chirp.io. Shuttl's platform now comprises 800 buses and it claims 60,000 monthly active users and 45,000 rides per day across five cities. Owned by Super Highway Labs and based in Gurgaon, the company was created to reduce pollution and traffic by encouraging public-transport use. The new funding is earmarked to expand the service into two new cities. Shuttl runs an app-based smart shuttle service enabling commuters to find routes, buy tickets and ride air-conditioned minibuses via iOS, Android and Windows Phone apps. The service is currently active in Delhi with 50 routes, 500 buses and about 15,000 rides per day; Shuttl says it has completed 800,000 customer rides. Ticket prices range from roughly 20–100 INR (about $0.30–$1.50). The company is focused on building a technology layer — improving route optimization and maximizing bus occupancy — to make the service efficient and move toward profitability. Shuttl plans to expand coverage across more of Delhi first and then enter other Indian megacities such as Bangalore, Mumbai and Hyderabad over a six- to 18-month horizon. The team totals around 140 people, including nearly 60 tech and data-science staff, and the company intends to double its tech and data team within six months.

Team

No current team members are available.