Nosto
Bulevardi 21, Helsinki, Uusimaa, 00180, Finland
Overview
Nosto offers an AI-powered Commerce Experience Platform (CXP) that enables online brands to build, launch, and optimize personalized digital experiences without dedicated IT resources or lengthy implementations. Its platform focuses on personalization across touchpoints and devices and includes a personalized site search solution. The company intends to scale that personalized site search globally and accelerate broader platform development using new funding. Nosto reports technology usage by over 2,500 global commerce brands, including Paul Smith, Kylie Cosmetics, Muji, Dermalogica, Centric Brands, and Princess Polly. Founded in 2011 and headquartered in Helsinki, Nosto supports clients from offices in New York, Los Angeles, London, Kaunas, Paris, Berlin, Stockholm, Salzburg, Sydney, and Helsinki. Leadership includes Jim Lofgren (CEO) and Juha Valvanne (Founder and Chief Corporate Development Officer). Nosto offers an ecommerce personalization and retail AI platform that delivers real-time personalized shopping experiences across any touchpoint and device. Its platform uses patented technology, proprietary machine‑learning algorithms and a large ecommerce data network to provide deep customer insights. The company serves more than 2,500 retail brands in over 100 countries and maintains offices in New York, Los Angeles, London, Berlin, Paris, Stockholm and Helsinki. Led by CEO Jim Lofgren, Nosto closed a $7.4M funding round that increased total capital raised to more than $25M. The company intends to use the new funds to invest in its machine‑learning core, omni‑channel personalization and continued international expansion. Nosto offers a multi-channel online personalization platform that delivers real-time, targeted product recommendations across websites, mobile apps, emails and social ads. Its patented technology analyzes hundreds of thousands of data points to build a deep understanding of individual customers and enable 1:1 personalized shopping experiences. The company has partnerships with ecommerce platforms such as Magento and Shopify Plus and became an official Facebook Marketing Partner as of April 2017. Leading retail brands including Twinings, Jack Daniels, Everlast and Volcom use Nosto, and the company serves retailers in over 100 countries. Nosto operates from offices in Helsinki, Berlin, Stockholm, London and New York. The company says it will use new funding to accelerate product innovation, expand in the US and EMEA, enter new markets, and grow engineering, sales and marketing teams. Nosto is a Finnish customer recommendation marketing engine for ecommerce SMEs that analyzes user behavior to deliver tailored product recommendations and customer outreach. The company launched its product in October last year and introduced a self-service version six months later. It reports more than 1,200 online retailer users (not all paying) and says revenue grew by 500% over the six months following the self-service launch. Nosto plans to use new funding to continue developing its core product with a focus on scalability, ease of use, and additional features. The company will also hire across business development, R&D, marketing and management, and invest in marketing, platform partnerships and overseas market expansion. CEO and founder Juha Valvanne said recent work has focused on onboarding, reducing go-to-live time, giving merchants more control over recommendation logic, improved JavaScript integration, and better A/B/multivariable testing support. Nosto Solutions provides a SaaS-based, plug-and-play online marketing automation platform that enables real-time personalized product recommendations for the global e-commerce industry. The company targets online retailers and brands, citing customers such as Angry Birds, Intersport, JOY, Reima, Outnorth and Sanoma’s Huuto. Led by founder and CEO Juha Valvanne, Nosto emphasizes improving customers' online shopping experience through personalization. The platform is positioned for a public service launch later this year. The company plans to use new funding to continue developing its service and supporting rollout to additional customers. No revenue or user metrics were disclosed in the article.
- Total raised
- $49M
- Funding rounds
- 7
- Latest round
- Equity
- Latest activity
- Feb 2023
Industries
- Analytics
- E-Commerce
- E-Commerce Platforms
- Marketing Automation
- Personalization
- SEO
- Software
Recent funding
Equity
Feb 2023
$16M
Equity
Sep 2018
$7M
Debt Financing
Jul 2017
$17M
Series A
Jul 2014
$6M
Seed
Apr 2013
$3M