Nudge issues next-generation partner credit cards that can be produced one card at a time and activated with mobile-first UX, targeting millennial and digital-native users. The product supports club/artist partnerships where a portion of card spend is returned to the partnered club, and cards can be issued per single-unit in as little as three days. The company emphasizes extreme UI/UX optimization and operates the "Nudge Platform" that powers card issuance and related services. Founder Takashi Okita, a serial entrepreneur and co‑founder of Veritrans, leads the business. Nudge is expanding functionality and go-to-market support for club owners, adding marketing tools and diversified monetization features. Financially, Nudge reported a Series A round totaling ¥3.0 billion and cumulative funding of ¥5.0 billion including debt from Mitsubishi UFJ Bank; the recent capital from TIS was not disclosed but estimated in the article at roughly ¥0.65–1.0 billion. Nudge launched a credit card service in September 2021 that directs a portion of each transaction fee to participating sports teams, artists and creators. The company was founded in 2020 and is based in Tokyo. It expanded a Pre-Series-A funding round that brought total capital raised to $10M. New backers include Insignia Ventures Partners and Sony Innovation Fund, alongside participation from existing investor Genesia Ventures and founder Takashi Okita. Nudge plans to further expand its card service and existing offerings as it pursues becoming a challenger bank. The company is also developing plans to move into NFTs, BaaS and future overseas markets.

Total raised

$14M

Funding rounds

2

Latest round

Series A

Latest activity

May 2024