Ometria provides a customer data and experience platform (CDXP) designed specifically for retail marketers. The platform is used by over 200 global clients, including Steve Madden, Hotel Chocolat, Sephora UK, Brooklinen and Fred Perry. The company plans to use the funding to further develop and advance the retail-specific AI capabilities of its platform. Ometria was founded in 2013 and is led by CEO and founder Ivan Mazour. The company has raised over $70M from VC funds including InfraVia, Octopus Ventures and Bright Pixel. Ometria operates out of London and New York City. Ometria is an AI-powered customer marketing platform that uses data science to automatically create and optimize personalized marketing experiences across multiple communications channels. Its Co-Marketer platform is built to close personalization gaps caused by fragmented retail tech stacks. Customers include Steve Madden, Aden + Anais, Pepe Jeans, MADE.com, Notonthehighstreet.com, Hotel Chocolat and Feelunique. The company says the new funding will be used to triple the size of its product and engineering teams as consumers gain more control over personal data. Ometria has also hired several senior executives, including Markus Plattner (Chief Technology Office), Paul Barnes (Chief Revenue Office) and Michelle Schroeder (Chief Marketing Officer). Financially, Ometria has completed a $40M Series C and has now raised over $75M to date. Ometria provides an AI-driven customer marketing platform designed for retailers to create unified predictive profiles and deliver individually personalized marketing across channels. The product emphasizes specialist retail marketing capabilities rather than generic email or behavioral tools. The company says it serves a client base of 200 retailers, including Hotel Chocolat, Fred Perry, MADE.com and Notonthehighstreet.com. Leadership hires cited in the article include a new chief revenue officer, VP of Professional Services and VP of Customer Success. Ometria plans to use its latest funding to accelerate product development and further innovate its AI technology. As part of its expansion, the company will open its first U.S. operation in New York. Ometria provides an AI-powered customer marketing platform that builds unified predictive profiles of individual customers to drive personalised messaging across channels. The product claims to predict customer interests and future behavior to encourage repeat purchases. The company says it is used by over 100 large multi-channel retailers and fast-growing VC-backed ecommerce businesses, including Moss Bros, Crew Clothing, Charlotte Tilbury, Feelunique, LoveCrafts, Wonderbly and Graze.com. Ometria positions itself against email service providers, behavioral marketing tools and customer insight companies by focusing specifically on retail and unified predictive customer profiles. The company plans to accelerate development of its platform using new funding. Financially, the raise brings Ometria's total funding to $11M. Launched in 2013, Ometria pivoted to become a customer insight and marketing automation platform for retailers and commerce businesses. Its platform unifies disparate customer signals, identifies where each customer is in their lifecycle, profiles tastes and interests, and triggers personalized messages and campaigns. The company says its automated marketing platform drove a 323% increase in email revenues and a 92% increase in customer reactivation in cited case studies (Swoon Editions, Finisterre, MyTights). Ometria built the automation layer after finding customers lacked resources to act on analytics alone. The startup will use the disclosed funding to grow the team and further develop the automated marketing product. Financially, the company has secured a total of $5 million in seed investment to date.

Total raised

$81M

Funding rounds

7

Latest round

Equity

Latest activity

Sep 2023