Participated · Series C · Nov 2021

Ometria provides a customer data and experience platform (CDXP) designed specifically for retail marketers. The platform is used by over 200 global clients, including Steve Madden, Hotel Chocolat, Sephora UK, Brooklinen and Fred Perry. The company plans to use the funding to further develop and advance the retail-specific AI capabilities of its platform. Ometria was founded in 2013 and is led by CEO and founder Ivan Mazour. The company has raised over $70M from VC funds including InfraVia, Octopus Ventures and Bright Pixel. Ometria operates out of London and New York City. Ometria is an AI-powered customer marketing platform that uses data science to automatically create and optimize personalized marketing experiences across multiple communications channels. Its Co-Marketer platform is built to close personalization gaps caused by fragmented retail tech stacks. Customers include Steve Madden, Aden + Anais, Pepe Jeans, MADE.com, Notonthehighstreet.com, Hotel Chocolat and Feelunique. The company says the new funding will be used to triple the size of its product and engineering teams as consumers gain more control over personal data. Ometria has also hired several senior executives, including Markus Plattner (Chief Technology Office), Paul Barnes (Chief Revenue Office) and Michelle Schroeder (Chief Marketing Officer). Financially, Ometria has completed a $40M Series C and has now raised over $75M to date. Ometria provides an AI-driven customer marketing platform designed for retailers to create unified predictive profiles and deliver individually personalized marketing across channels. The product emphasizes specialist retail marketing capabilities rather than generic email or behavioral tools. The company says it serves a client base of 200 retailers, including Hotel Chocolat, Fred Perry, MADE.com and Notonthehighstreet.com. Leadership hires cited in the article include a new chief revenue officer, VP of Professional Services and VP of Customer Success. Ometria plans to use its latest funding to accelerate product development and further innovate its AI technology. As part of its expansion, the company will open its first U.S. operation in New York. Ometria provides an AI-powered customer marketing platform that builds unified predictive profiles of individual customers to drive personalised messaging across channels. The product claims to predict customer interests and future behavior to encourage repeat purchases. The company says it is used by over 100 large multi-channel retailers and fast-growing VC-backed ecommerce businesses, including Moss Bros, Crew Clothing, Charlotte Tilbury, Feelunique, LoveCrafts, Wonderbly and Graze.com. Ometria positions itself against email service providers, behavioral marketing tools and customer insight companies by focusing specifically on retail and unified predictive customer profiles. The company plans to accelerate development of its platform using new funding. Financially, the raise brings Ometria's total funding to $11M. Launched in 2013, Ometria pivoted to become a customer insight and marketing automation platform for retailers and commerce businesses. Its platform unifies disparate customer signals, identifies where each customer is in their lifecycle, profiles tastes and interests, and triggers personalized messages and campaigns. The company says its automated marketing platform drove a 323% increase in email revenues and a 92% increase in customer reactivation in cited case studies (Swoon Editions, Finisterre, MyTights). Ometria built the automation layer after finding customers lacked resources to act on analytics alone. The startup will use the disclosed funding to grow the team and further develop the automated marketing product. Financially, the company has secured a total of $5 million in seed investment to date.

Participated · Series C · Apr 2017

MakeSpace is a tech-enabled, on-demand storage service headquartered in New York City, founded in 2013. Customers schedule pickups, drop-offs and other services via an app and receive a digital photo inventory, paying only for the space they use. The company has expanded product offerings to include disposal and shredding and launched Seasonal Closet, and has implemented contactless service and sanitary measures during the COVID-19 pandemic. MakeSpace runs programs such as free storage for small businesses affected by the pandemic and support for college students displaced from dorms. It has scaled to 31 markets across North America after expanding 20 markets in 2019 via its partnership with Iron Mountain. Financially, it raised $55M in Series E equity financing plus some debt in a round led by Iron Mountain to support further product and location expansion. MakeSpace is a New York-based consumer storage provider that offers pickup, storage and delivery of customers' items through its app. Customers can schedule pickups and deliveries and access a photographic inventory of stored items; pricing is charged per cubic foot per month with a three-month minimum. The company was founded in 2013 by Rahul Gandhi, Adam LeVasseur, and Samuel Ian Rosen. MakeSpace reported revenue growth of 117% per year over the last three years. As supported by Iron Mountain’s infrastructure, MakeSpace plans to expand into 20 new cities including Austin, Boston, Dallas, Houston, Miami, Philadelphia, San Antonio, San Diego, San Francisco, Seattle and Toronto and will occupy an initial 2.1 million cubic feet of Iron Mountain’s consumer storage space. The company is also taking over the operations of Iron Mountain’s Stashable full-service storage business. MakeSpace operates an on-demand storage service and app that lets customers schedule pickups, store belongings offsite, and request deliveries of selected items. The company targets clothing and furniture storage and positions itself as a convenience alternative to traditional self-storage facilities. New York pricing starts at $59 per month, and CEO Sam Rosen says MakeSpace currently serves “tens of thousands” of customers. MakeSpace keeps costs down by using storage facilities in less desirable areas and providing pickup/delivery logistics. The company focuses on a handful of cities (New York, Los Angeles, Washington D.C., and Chicago) and plans to double down on those markets rather than expand to new regions. Management has also discussed expanding beyond storage into related services such as moving and selling furniture, and the company promotes itself as a thought leader in home living. MakeSpace operates an app-driven self-storage service that picks up customers' items, stores them and lets users manage photos of their belongings via an iPhone app. The company offers free pickups, same-day service options and a $19.99 on-demand delivery fee for select items, and it guarantees rates will never increase. MakeSpace positions itself as a modern alternative to traditional self-storage operators and targets the $27 billion U.S. storage market. It is currently available in New York, Chicago and Washington, D.C., and plans to expand to five new cities using the new funding. The startup says its product simplifies access to stored items so customers never have to visit a storage facility. Founded in 2013, MakeSpace has previously raised more than $10 million from investors including Founders Fund, Melo7Tech and Gary Vaynerchuk. MakeSpace brings cloud-like organization to physical objects by offering on-demand pickup, photo cataloging, and app-based bin tracking. Users pay $25/month for four bins and can request single-bin or full-stash deliveries; the app stores pictures and lists to help locate items. The company started out last year and operates van pick-ups in NYC, effectively handling pickup and drop-off logistics for customers. Demand has exceeded supply, and MakeSpace has been onboarding more pickup vans and drivers to add capacity. Financially, the service has raised a total of $10.1 million after its latest financing. Investors in the company include Upfront Ventures, Founders Fund, OATV, and follow-ons from Lowercase Capital, High Peaks Venture Partners and Collaborative Fund.

Participated · Series A · Feb 2017

TripleMint, founded in 2013 by Yale classmates David Walker and Philip Lang, is a New York City residential real estate brokerage. The platform is powered by a proprietary algorithm that allows members to anticipate and capitalize on future market activity and to match prospective buyers and sellers. Its business model rewards agents with client satisfaction-based bonuses and commissions to incentivize improved service and reduce sales pressure. The company closed a $4.5M Series A and has raised over $7M in total funding. TripleMint intends to use the Series A proceeds to continue expanding in metropolitan areas. TripleMint is a New York City startup that helps people buy, sell and rent apartments through a broker-driven platform. The product lets prospective buyers and renters search local broker databases and then use a single TripleMint broker to tour multiple listings. Its brokers are full-time employees with benefits and equity and receive bonuses tied to customer satisfaction rather than straight commission. TripleMint also offers a concierge moving service with discounts from local providers and will donate a portion of transaction revenue to Rebuilding Together NYC. The company rebranded from Suitey to TripleMint to signal expanded services and a focus on apartment and service quality. TripleMint has raised $1.65M in seed funding and currently operates in Manhattan, Brooklyn and Queens with plans to expand.

Participated · Equity · Jul 2016

Zenrez operates a studio-centric marketplace that offers discounted classes the night before to help studios fill excess spots and avoid withholding spaces from full-price customers. The company charges a 25% commission on every booking and does not use membership fees. Zenrez lets users purchase individual classes instead of class packs. CEO Matt Capizzi says the approach prioritizes studio needs and is aimed at consumers not yet in a routine. The company expects to expand beyond classes into discounted workshops, teacher training and private sessions while staying within fitness. Zenrez reported a seed round last summer and has now raised $6 million in a Series A from investors including ARTIS Ventures, Precursor Ventures and Transmedia Capital. Zenrez operates a consumer-facing promotional booking platform that lets users discover and book last‑minute fitness classes from curated boutique and franchise studios without monthly membership or fees. The company integrates with MINDBODY to create a seamless experience for studios and to leverage MINDBODY’s network of more than 53,000 studio partners. Zenrez has facilitated more than 75,000 reservations and reports traction in San Francisco, Los Angeles, and Pittsburgh. It recently launched ZenrezMedia, a video content hub to educate and support class experiences before, during, and after workouts. The company plans to use new funds to accelerate national expansion across the U.S., enhance product features, and add sales team headcount. Zenrez positions pay‑as‑you‑go bookings as an alternative to membership models to attract busy, on‑the‑go consumers.