Otrium operates a managed marketplace and proprietary technology that lets fashion brands set up their own online outlet stores, retaining control over pricing, merchandising, visibility and placement. The platform automates many onboarding and merchandising processes, saving brands people-hours and providing analytics to predict future best-sellers. Otrium positions itself as a sustainability solution by enabling brands to sell excess stock rather than sell to stock buyers or send items to landfill. The company reports 3M registered members, more than 300 fashion brands on its app, service to over 20 markets across Europe and the US, and revenues that more than doubled in 2021. It runs from three logistics hubs, typically holds hundreds of millions of dollars of stock on its platform at any time, and offers members average discounts of 67% (up to 75%). Otrium employs over 270 people across hubs in London, New York and Amsterdam and has registered headquarters in the Netherlands. Otrium runs an online channel designed for fashion brands to sell end-of-season and excess inventory while preserving brand scarcity. The platform lets brands manage their own outlets, access in-depth analytics, and use a dynamic pricing engine to maximize revenue on outdated items. The model addresses excess stock driven by fast fashion and recent lockdown-related inventory surges. Two hundred brands partner with Otrium, including Joseph, Reiss, G-Star, Asics, Puma, Vans, Pepe Jeans, Alexachung and Scotch & Soda. The site reports one million registered customers and is live in the Netherlands, France and Germany, with a recent launch in the U.K. With fresh funding, the company expects to pursue further international expansion. Otrium operates a marketplace for brands to sell excess inventory using its own resale model. The company partners with both up-and-coming designers and global names to list their surplus stock. It has over 100 brand partnerships, including G-Star, Puma, Vans, Pepe Jeans and Scotch & Soda. More than 600,000 shoppers are subscribed to buy on the platform. Otrium intends to use funding to grow its international presence and expand brand partnerships. The company was founded in 2016 and is based in Amsterdam. Otrium is an Amsterdam-based online fashion platform that gives fashion lovers access to deals from designer brands needing to sell excess stock. Co-founded by Milan Daniels and Max Klijnstra, the marketplace aggregates surplus inventory and signs new brands weekly. The company reported month-over-month growth of over 10,000 members. It is currently only operating in the Netherlands. Otrium raised €600k in a seed round led by Keadyn and had previously raised €200k earlier the same year. The new funds will be used to expand the company’s reach domestically and abroad.

Total raised

$155M

Funding rounds

4

Latest round

Series C

Latest activity

Nov 2021