Pathflow operates a camera-based real-life analytics platform that analyzes how customers move and behave inside a location and links that analysis with marketing and sales data to produce objective insights. The service is led by CEO and Founder Alberto Gangarossa, with Marco Baratto as COO and Edoardo Ricca as CFO. The company planned a beta test starting September 2013 in selected Italian retail stores. Pathflow raised seed funding to support continued development of the service. The platform targets retail use cases and emphasizes objective, data-driven customer behavior analysis. Current public financial details note a €130K seed financing package that will be used to further develop the offering.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2013