Pay-i is a Seattle-based value-intelligence platform for GenAI that helps product, finance, and engineering leaders measure the business impact of model calls, prompts, and tokens. The platform lets users assign explicit dollar or time values to KPIs and compare multiple versions of a use case to identify which model, agent, or prompt delivers the strongest return. A built-in forecasting engine projects those returns forward so companies can prioritize features, remove ineffective changes, and scale GenAI before full production rollout. Pay-i's product is already being used by enterprise teams to assign hard dollar values to GenAI-enhanced features and to A/B test different agents or prompts in production. The company raised $4.9M in seed funding and intends to use the capital to expand operations and accelerate development efforts. Founded by Erik Winters, David Tepper and Doron Holan, Pay-i focuses on tying AI changes to outcomes like revenue growth, task completion time, and CSAT uplift.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

May 2025